Marketing Executive (Part Time) - InterContinental Perth

About us

InterContinental Hotels Group are one of the world's leading hotel companies. Present in around 100 countries, we have over 160 million guests staying in 88+,164 rooms in more than 6,000 hotels per year.

You'll know some or all of our 1+ hotel brands. Some of the best known and most popular in the world include InterContinental Hotels Resorts, Holiday Inn, Crowne Plaza Hotels Resorts, Regent, Six Senses, and Hotel Indigo.

We are seeking a passionate and creative part time Marketing Executive to join our team, working the equivalent of 4 days per week (@30.4hrs per week).

Be at the heart of the brand story for InterContinental Perth City Centre and its three distinctive food and beverage venues by driving end-to-end marketing initiatives that captivate and convert. In this content-led role, you’ll be responsible for the development, execution, and optimisation of targeted digital strategies, crafting compelling content across social media, paid social and search, EDMs, website, and third-party platforms to ensure alignment with brand standards and business objectives. A key aspect of this role involves co-managing stakeholder communication with IHG’s digital marketing services, driving performance across internal systems.

Your day to day

Some of the main responsibilities day to day include:

Social Media Management:

Manage and drive engagement across four social media accounts
Develop and execute content that highlights the uniqueness of the hotel’s culinary experiences, events, and seasonal menus to increase brand visibility and drive patronage and revenue
Identify and collaborate with influencers to enhance brand presence
Proactively engage with relevant accounts through comments, shares, tags, and DMs to build a loyal online community
Monitor and report on social media performance and trends
Digital Marketing:

Co-manage content strategy for digital channels. Execute strategy across social media, website, EDM, paid social and search
Monitor the performance of digital campaigns, drive conversion, and achieve hotel business goals by providing valuable contributions to owned/earned, organic/paid targeted efforts
Support the Marketing Manager in identifying and leveraging new channels to diversify reach and attract transient and leisure guests
Track and analyse campaign performance across channels and make data-driven adjustments to improve campaign effectiveness
Proactively co-manage field marketing services and enhanced website services to ensure timely delivery of projects that meet quality, brand, and budget requirements
Adhere to marketing budgets and work within the parameters in place
Creative:

Develop creative for ads and various marketing materials
Develop content and collateral for meeting, events, hotel, and restaurant promotions.
Assist the Marketing Manager in the planning and production of photoshoots to ensure high-quality, brand-consistent imagery for digital and print use
Manage asset libraries (e.g. photography, video, design files) to ensure easy access, brand consistency, and proper usage rights
Reporting:

Provide regular reports on marketing activities and performance metrics
Analyse data to inform and adjust marketing strategies
What we need from you

The right candidate will thrive in a dynamic environment and bring a lifestyle luxury experience to life across rooms, meetings, events and our three vibrant restaurants. This role is your canvas, and your work will inspire guests to make InterContinental Perth City Centre their go-to destination for luxury stays, gourmet adventures, unforgettable events and occasions. Perfect for a passionate marketing professional who can effectively manage multiple responsibilities, from driving content strategy on social media accounts to co-managing the performance of websites and digital ads.

More specifically, the successful candidate will have:

Proven experience in a marketing role, preferably within the hospitality industry
Strong skills in digital marketing and social media management
Proficiency in Canva and other graphic design tools
Some experience with videography and photography
Knowledge and experience with of Meta Ads and online advertising strategies
Excellent analytical skills and ability to adjust strategies based on performance data
Strong communication and organizational skills
Ability to work independently and manage multiple tasks effectively
Unrestricted and unlimited working rights for Australia
What we offer

You’ll be rewarded for your hard work with a range of benefits that supports you throughout your IHG career journey

As this is a part-time position based off 4 days / 30.4hrs per week. There is flexibility for a permanent arrangement where this role could be completed across 4 full days, or 5 shorter days each week.
Free hotel meals in staff canteen each day
Dry-cleaning of work attire
Paid birthday leave - hip hip hooray!
Paid parental leave
Discounted Perth CBD carparking (about 300 metres from hotel)
Proactive paid wellness and mental health days
Some of the best colleague discounts across our IHG Hotels for accommodation, food and beverage
A massive colleague discounts platform for all your favourite brands and retailers
Most importantly, your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements as you move and grow with IHG.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. Read more