Social Media and Marketing Manager

Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing innovative social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of various social media channels, content creation, and digital marketing trends.

Responsibilities

Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
Create, curate, and manage published content across social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
Monitor social media channels for trends, customer feedback, and engagement opportunities.
Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
Analyze performance metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
Utilize SEO best practices to optimize content for search engines.
Design visually appealing graphics using Adobe Illustrator and other graphic design tools.
Foster relationships with influencers and brand advocates to enhance outreach efforts.
Stay updated on industry trends and emerging platforms to keep the brand relevant in the digital space.
Skills

Proficiency in Adobe Illustrator and graphic design software.
Strong understanding of e-commerce principles and digital marketing strategies.
Experience in content creation tailored for various social media platforms.
Knowledge of SEO techniques to improve online visibility.
Excellent relationship management skills to engage with audiences effectively.
Ability to analyze data and derive actionable insights from performance metrics.
Familiarity with web technologies and social media marketing best practices.
Creative mindset with a passion for storytelling through visual content.
Join us in shaping our brand's voice across digital platforms while driving meaningful engagement with our audience!

Job Type: Full-time

Pay: $48,157.02 - $57,995.55 per year

Work Location: In person Read more