App Marketing Manager

Job Title: App Marketing Manager/ExecutiveExperience: 35 years in app marketing preferably for consumerfacing apps.Location: Kota (Rajasthan)Industry: ELearning
Key Responsibilities:Develop Marketing Strategies:
• Create and implement strategies to promote the app increase downloads and drive user engagement.
User Acquisition Campaigns:
• Run campaigns across social media SEM influencer partnerships display ads and app store optimization (ASO).
Analytics Optimization:
• Monitor campaign performance using tools like Google Analytics or Singular and optimize to improve KPIs (e.g. conversions retention lifetime value).
Content Creation:
• Collaborate with teams to create apprelated content such as app store descriptions videos blogs and social media posts.
App Store Optimization (ASO):
• Optimize app store listings conduct keyword research and run A/B tests to boost organic downloads.
User Engagement Retention:
• Use strategies like push notifications inapp messaging email campaigns and loyalty programs to retain users.
Performance Reporting:
• Prepare reports to evaluate marketing performance and suggest improvements.
Market Research Trends:
• Stay updated on mobile app industry trends competitors and technologies to identify opportunities.
UI/UX Coordination:
• Collaborate with developers to implement UX/UI improvements based on user insights.

Qualifications:Education:
• Bachelor s degree in Marketing Business Administration or a related field (MBA is a plus).
Experience:
• 3 years in app marketing preferably for consumerfacing apps.
Skills:
• Knowledge of app ecosystems (Apple App Store Google Play Store).
• Proficiency in SEM social media ads email marketing and analytics tools.
• Creative thinker with strong analytical and reporting skills

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