CRO Specialist, Growth Marketing

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.


Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

CRO Specialist, Growth Marketing

We are looking for a Specialist, Conversion Optimization (CRO) to join our Growth Marketing team!

Reporting to the Manager, SEO Content Strategy CRO you will play a key role in leading conversion rate optimization across our websites. The successful candidate will drive the overall digital conversion strategy and execution in partnership with a multifunctional team. This role will be pivotal in how we understand our customers conversion journey, build out test and learn roadmap and use web analytics to optimize digital web experience.

Join our dynamic growth marketing team, driven at a high pace through innovation and a commitment to outperform on all of Intact Financial Corporation's brands. You'll work alongside growth strategists, paid media experts, CRO specialists, SEO content strategists and Marketing Technology.

What you’ll do:

Own the optimization roadmap, including AB testing multivariate testing that will lift conversion rates

Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase conversion rates.

Facilitate in-person and virtual ideation workshops with cross-functional teams to generate innovative and impactful growth ideas.

Monitor and analyze website and digital campaign performance using web analytics tools.

Conduct qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.

Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels.

Collaborate with cross-functional teams to implement optimization strategies, including marketing, design, and development.

Provide recommendations and insights based on data analysis to drive continuous improvement in conversion rates.

Stay up-to-date with industry trends, best practices, and emerging technologies in conversion rate optimization.

Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization.

Monitor and track the impact of optimization efforts on conversion rates and other relevant metrics.

Promote CRO best practices and the value of iterative improvement among marketing executives and other team members, such as paid marketers, developers, designers, content managers, and external partners.

What you bring:

Strong understanding and hands-on experience with A/B testing, website analytics, and UX conversion strategies and tactics

Understanding of digital marketing acquisition strategies: Google Ads, SEO, and other marketing channels

Experience on industry leading optimization tools like / similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc

Proficiency with Adobe Target is a plus.

Experience with UX/UI concepts and standard experience with tools like Figma. Ability to visualize acquisition and conversion flows, apply UX/UI concepts, and propose adjustments.

Proficient with ideation techniques through collaboration tools like Miro, Mural.

Understanding of digital marketing acquisition strategies: Google Ads, SEO, and other marketing channels.

Proficiency with analytics tools (Adobe Analytics, Google Analytics) and data visualisation tools, such as Power BI.

Ability to manipulate performance data independently, then interpret and present that data in engaging and meaningful ways.

Ability to manage and prioritize multiple projects simultaneously within a complex organization.

Well organized, resourceful, able to learn fast and at ease in a fast-paced, changing environment.

A solution-driven professional, not afraid to challenge status-quo and innovate.

A team player with a positive attitude, you love working in a collaborative environment.

Results-oriented, you have a strong analytical mind.

What you have:

7 years of digital marketing experience in a performance centric role.

A successful track record of ideating, implementing, and scaling CRO (Conversion Rate Optimization) programs.

A bachelor’s degree in marketing, administration, product management, design or any equivalent combination of training and experience.

A track record of achieving ambitious targets, leading multiple large-scale projects while respecting timelines.

Pragmatic approach to problem solving using data and customer insights.

Well-versed in design thinking and agile methods and techniques.

Excellent communication with ability to summarize key highlights and present information in simple terms.

No Canadian work experience required however must be eligible to work in Canada.

For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.


#LI-Hybrid

What we offer


Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

A financial rewards program that recognizes your success

An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

An extensive flex pension and benefits package, with access to virtual healthcare

Flexible work arrangements

Possibility to purchase up to 5 extra days off per year

An annual wellness account that promotes an active and healthy lifestyle

Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

Inspiring leaders and colleagues who will lift you up and help you grow

A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer


At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.


We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.


As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.


We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.


If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.


Learn more about our recruitment process and your candidate journey here.


If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site. Read more