Manager, Employer Branding and Talent Marketing

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Companies Limited is seeking a dynamic and strategic Manager, Employer Branding and Talent Marketing to join our Talent Acquisition Centre of Excellence. In this role, you will play a pivotal role in shaping and executing employer branding and recruitment marketing strategies for Canada's largest private employer. This role offers an exceptional opportunity to weave key messages about our culture, people stories, and Diversity, Equity, and Inclusion (DEI) initiatives into everything we do show casing why Loblaw should be the employer of choice for all. You'll be at the forefront of strategic initiatives tied to our Colleague Value Proposition (CVP), monitoring their impact on our brand while attracting top talent. Does this sound like you? Join us and Bring Your Difference to Make Your Difference.

The Impact You'll Make:

Formulate and execute a comprehensive employer branding strategy that is in line with our business objectives and talent acquisition goals.

Evolve the enterprise Colleague Value Proposition and Employer Branding strategy by integrating our culture and values into our brand narratives.
Oversee our social media presence on various platforms (LinkedIn, Twitter, Instagram, Facebook) to engage potential candidates, enhance brand awareness, and position us as a employer of choice
Establish a framework and KPIs to evaluate the effectiveness of our employer brand among current colleagues and identify areas for continuous improvement across the organization.
Develop engaging content (blog posts, articles videos, employee testimonials, infographics) that showcases our company culture, values, career opportunities, and employee experiences.
Contribute to design sessions through creative concepts and input; be involved in the conceptualization and design of graphic applications from start to finish.
Maintain brand guidelines for Employer Brand
Partner closely with the Talent Acquisition team to create targeted recruitment marketing campaigns and utilize social media to source top talent for their lines of business
Collaborate with internal stakeholders (HR, Marketing, Communications) to maintain brand consistency across all channels.
Stay informed about latest trends and practices in employer branding, social media management, and talent acquisition.
Qualifications:

Bachelor's degree Marketing, Communications, Human Resources or related field
5+ years of experience in employer branding or social media marketing preferably within a Talent Acquisition
Proven success in developing effective employer branding strategies
Excellent written/verbal communication skills with ability to craft compelling content
Experience managing multi-channel content calendar with multiple stakeholders
Strong understanding of social media platforms analytics tools
Ability to work independently collaboratively in fast-paced environments
Experience using data-driven decision-making for strategy development
Passionate about employer branding with deep understanding of candidate experience
Proficient at prioritizing tasks meeting deadlines
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process. Read more