Senior Marketing Manager - Joval Family Wines

Published
23 April 2025
Location
Level 3/436 Johnston St, Abbotsford, Australia
Category
Sales Marketing
Job Type
Full-time
Closing Date
Friday, 23rd May 2025
Annual Salary
To be discussed with candidates
Description
Joval Family Wines has over 25 years’ experience growing and producing market-leading wines in Australia and New Zealand with 12+ brands including Catalina Sounds, Nanny Goat Vineyard, Tar Roses and Sticks. Part of the family-owned Joval Group (est. 1+63), this vertically integrated wine business has established global and domestic distribution networks, with impressive presence in both the on and off premise markets.

The Senior Marketing Manager is a new role, created to support this growing portfolio. As a key member of the Joval Family Wines senior leadership team, you will be tasked with consolidating the strategic road map for the Joval Family Wines portfolio of brands. This includes the recent expansion of operations, increasing production at their new Southern Light Vineyards and winery in the Yarra Valley.

Reporting to the Sales and Marketing Director and also working closely with the Creative Director, your focus as Senior Marketing Manager will be on shaping portfolio and brand strategies, whilst advancing growth opportunities for the business. You will drive brand awareness, customer engagement and revenue growth. Based in the Abbotsford office, you will lead the brand team with your highly developed understanding of the wine industry and markets.

Key Responsibilities

Dynamic strategic planning and execution for the Joval Family Wines portfolio
Development of effective marketing strategies which strengthen consumer engagement and build brand loyalty
Mentoring and supporting the marketing team to drive consumer engagement and volume growth
Representing the brand portfolio as part of the senior leadership team (internal Board)
Championing NPD and committing to deliver innovative new projects
Building and nurturing relationships with media, influencers, and industry partners to enhance brand visibility
Managing marketing budgets, ensuring effective use of resources to maximize ROI and business growth
Job Requirements

7+ years of experience in brand marketing, preferably within wine, drinks or luxury brands. Deep knowledge of both on and off premise is a huge advantage
Proven ability to drive sales growth. You can build consumer connection and loyalty across market segments and have delivered tangible results
Strong leadership skills with experience managing and motivating marketing teams to promotion and success
A passion for the wine industry and an understanding of current trends in both the Australian and international markets
Excellent communication and relationship-building skills with an ability to engage and influence key stakeholders to ensure cross-functional alignment and collaboration

View more information about the role and Joval Family Wines at www.winenet.com.au/recruitment/

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