Head of Brand Strategy

BE THE DIFFERENCE
At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.
The opportunity:
Our Marketing, Customer Digital team are going through a period of exciting change, and a new opportunity now exists for a Head of Brand Strategy to join our team.
We are searching for a highly enthusiastic individual to contribute to an energetic team who are building a collaborative and high-performance culture and who are truly connected to our purpose of helping people embrace Healthier, Longer, Better Lives.
This is more than a senior leadership role. It’s your opportunity to shape a brand that truly makes a difference in our customer’s lives. As the Head of Brand Strategy, you will take on board the senior stakeholder feedback to build and execute powerful brand strategies that amplify our purpose, drives brand awareness and positions AIA as leading Life, Health and Wellbeing insurer.
Working closely with our General Manager Marketing, Customer Digital, as well as the Chief Marketing and Propositions Officer, the CEO and executive leadership team, you will drive the direction, development and consistent delivery of AIA’s brand campaigns, which integrate across our customer and channel marketing plans.
To do this successfully you will:
Collaborate with key senior stakeholders and act as the strategic force behind the AIA brand, including AIA Vitality and AIA Health
Work collaboratively as a member of the Marketing, Customer and Digital Leadership team to ensure understanding with the wider marketing team to create and implement integrated marketing plans across owned and paid channels as well as our PR and communications team
Lead the relationship with our external creative agency and media and event agencies to deliver on brand campaigns and sponsorships and events
Build the brand content strategy and playbook to align to the overall creative platform and brand strategy
Lead the brand strategy team and the creative services team, growing capability by developing talent and succession
Successful applications will demonstrate:
Experience in a strategic marketing role in a B2B and B2C environment
Proven success in defining and delivering innovative brand strategies
Ability to lead, influence, collaborate, negotiate and inspire at all levels of an organisation, especially at an Executive level
An inspiring people leader with a collaborative style and a drive for continuous improvement
Experience managing media planning, buying and budgets and agency management
Why choose AIA:
At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.
Access our training and development to build on your current skills
Career development through internal mobility opportunities
Work for a business helping millions of Australians and make a difference to someone’s life everyday
Access additional leave days a year to recharge and refresh yourself
Enjoy wonderful Health and Wellbeing initiatives that support you
Work with supportive and inclusive managers
At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.
Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives. We are proud that this difference has been recognised in the 2024 ANZIIF awards by being named Life Insurance Company of the Year
AIA is different. Are you?
If you want to be part of an organisation that helps people live better every single day, apply via the link. Read more