Senior Marketing Manager, EMEA

Job description
Get to know SwiftConnect

At SwiftConnect, we are the trailblazers in the realm of connected access. Our passion lies in crafting secure and elegant interactions for our customers, ensuring their users can access what they are authorized to, when and where they need it – be it with their plastic badge, phone, watch, or other connected device. We specialize in powering the next generation of connected access experiences, serving the needs of commercial real estate owners and enterprises spanning various leading industries.

Our cutting-edge platform integrates with existing physical access infrastructure, credential technologies, and business systems to deliver authorized access to everything, everywhere – all through an automated access management workflow.

At the heart of our mission is the desire to connect people with the right place at the right time. Behind our solutions is a driven team of innovative problem-solvers with an entrepreneurial mindset. When you step into SwiftConnect, you’re not joining a company; you’re redefining the way people navigate and connect with their world.

Role Overview
The Senior Marketing Manager, EMEA will lead SwiftConnect’s marketing efforts in the region and serve as a key member of the EMEA team, reporting to the Vice President of Global Marketing.

The primary mandate is to develop and execute a marketing plan for the EMEA region that elevates SwiftConnect’s brand, drives demand generation, strengthens market positioning, and supports global sales and partner engagement. This person will oversee all aspects of marketing in the EMEA region including regional communications and campaigns, trade show and event planning and support, collateral and content development, customer communications enablement and digital channel support.

Primary Responsibilities
Regional Marketing Plan
• Develop EMEA Region Marketing plan working closely with the Business Development team to identify priorities and key initiatives to drive awareness and lead generation
• Serve as a marketing partner to entire Swift Connect EMEA team, driving alignment on regional go-to-market initiatives
• Collaborate with Marketing Leadership and regional team to identify KPIs and metrics for marketing programs; track and measure analytics to ensure success of each initiative

Digital Marketing Customer Communications
• Database Development
• Build a framework for a regional customer database, segmented by industry, customer type (Partners, current/prospective customers, consultants), and customer role (IT, C-suite, technical, etc.)
• Collaborate with marketing team to ensure consistent and comprehensive approach across regions
• Develop and execute regional digital lead gen campaigns
• Collaborate with marketing team to develop a plan to manage and disposition leads to sales
• Manage and execute all regional customer communications, ensuring consistent branding and tone of voice

Events Trade Shows
• Collaborate with the EMEA team to develop a trade show and events plan for the region that will drive demand gen and generate brand awareness
• Manage details for successful execution of all EMEA region trade shows and events, including logistics, booth/event strategy/messaging, pre-/post-event promotion, speaking opportunities, etc

Collateral Content Development
• Collaborate with the marketing and EMEA team and serve as the voice of the region on product collateral and content development, including case studies, white papers, thought leadership, blogs, infographics, etc

Customer Communications Enablement
• Collaborate with the marketing team and serve as voice of the EMEA region on the development of enablement materials to help customers drive internal adoption of SwiftConnect products
• Support Customer Success and “Network-Effect” Sales in region, tailoring onboarding, nurture, and communication assets

Social Media PR/Media
• Act as a key contributor to SwiftConnect always-on social media plan/calendar, ensuring proper coverage of regional trade shows, events and other initiatives
• Collaborate with the Marketing Specialist to execute on regional social efforts
• Collaborate with Marketing Leadership on developing and executing regional PR/media opportunities
• Channel and Partner MarketingCollaborate with Partnerships team to support regional co-marketing programs/ initiatives/events

What You’ll Need
• 10+ years of experience in B2B marketing, ideally within SaaS, PropTech, or access control
• Proven track record of developing and executing regional marketing strategies
• Experience running multi-channel demand generation campaigns in EMEA
• Strong familiarity with marketing automation tools and CRM systems
• Skilled in trade show and event management
• Excellent cross-functional collaboration and communication skills
• Data-driven and comfortable analyzing campaign results and KPIs
• Comfortable operating independently in a fast-paced, scale-up environment
• Experience working across EMEA markets and cultures; multilingual a plus
• Willingness to travel (up to 25%)

Why Join Us
• Join a CRE-Tech pioneer shaping the future of connected access
• Work with innovative technology trusted by industry leaders
• Help scale a world-class go-to-market organization from the ground up
• Be part of a mission-driven team that values creativity, collaboration, and grit
• Receive a competitive salary and benefits package to recognize your contributions
• Grow with a company that’s transforming how people access spaces where they work and thrive Read more