Marketing Operations Manager

Job description
AccessPay is looking for a Marketing Operations Manager who sees beyond task execution. This role is a key part of our team, and we're looking for someone to step into an established position and take it to the next level. We take pride in and ownership of what we do—and we're excited to welcome a strategic operator who shares our values.

Reporting to the Senior Demand Generation Manager, the Marketing Operations Manager will be the conductor of our marketing technology stack, with HubSpot expertise at its core. They will design, implement, and continuously refine the processes that fuel our revenue engine. They will have the chance to make customer and prospect email marketing their own.

As a channel owner, you will craft and optimise GTM initiatives, ensuring all leads are captured, tracked and nurtured. From optimising conversion funnels to owning email marketing campaigns and enhancing lead quality, the Marketing Operations Manager will build scalable processes that accelerate AccessPay's growth trajectory.

Key Responsibilities
• HubSpot: take ownership of marketing automation on HubSpot; planning the delivery and execution of marketing automation activities including the creation and optimisation of workflows, lists, custom fields, campaign tracking and emails to support sales and marketing initiatives; working in partnership with data, identify and troubleshoot any lead flow issues
• Lead management: be the connector between the marketing and outbound sales teams, distributing leads, reporting on the quality of marketing-generated leads, and devising ways to improve lead quality
• Campaign delivery: work closely with the marketing team on campaign execution across all marketing initiatives including lead, demand gen and ABM
• Optimisation: work alongside data, marketing, sales and account management to map out and optimise marketing systems and processes
• Data management: working alongside data, introduce and implement effective data cleanse, enrichment and segmentation projects; ensuring that the business complies with GDPR
• Analytics reporting: manage analytics, reporting and team dashboard to measure marketing effectiveness and pipeline/funnel health, ensuring alignment across the revenue function including the data team and promoting a data-driven culture
• Champion scalability: Create a robust marketing operations foundation and identify repeatable processes and efficiencies to help the team move quickly and drive growth

Skills, Knowledge Expertise
• Marketing operations experience in a fast-paced B2B SaaS environment
• Strong technical understanding and hands-on experience with HubSpot
• A self-starter looking to carve out their own function and build a strong and scalable marketing ops foundations
• Keen eye for details to make sure every email send and workflow is correct and functioning
• An ownership mindset that prides itself on excellence and craves constant improvement
• Working experience with Chilipiper, Outreach and/or Salesforce will make your application stand out but not necessary

Benefits
• You will be entitled to 25 days’ holiday + 8 bank holidays increasing with length of service.
• Birthday off work
• 2 Volunteer days a year
• The option to purchase additional days holiday
• We operate a salary exchange pension scheme which you will be auto-enrolled into from day one of employment
• Free Gym Membership with Pure Gym or £240 yearly Wellbeing Allowance
• Enhanced maternity, paternity, and adoption leave
• Share option scheme after probation
• Cycle to work scheme after probation
• Health cash plan
• Free breakfast lunch food when in the Manchester office
• Discounted Parking in Manchester
• Access to training – both internal and external
• We plant a tree for every new starter that joins us!
• We are a dog-friendly office
• Free massages in office every quarter
• and many more!

Check out our Company page on the Great Place to Work website: Working at AccessPay | Great Place To Work® UK

Our employees live by our company values:

Always Learning: Our team are a naturally inquisitive bunch, always striving to become experts in our field. We are committed to sharing knowledge and skills with our colleagues and customers. AccessPay provides an environment that fosters personal development and professional growth for all of our people.

Supportive: Helpfulness sits at the heart of our culture – when we win, we win as a team. We agree on shared goals, collaborate constantly, and drive relentlessly in pursuit of those goals. We also understand the importance of fun, both working hard and celebrating our successes.

Driven to Achieve: We are passionate and energetic – whatever the mission. When we encounter challenges we show courage, resilience, and initiative to overcome them.

Committed to Excellence: Through our technical prowess, creativity, personal integrity and accountability, we deliver exceptional outcomes and exceed expectations time and time again.

Committed to Excellence: Through our technical prowess, creativity, personal integrity and accountability, we deliver exceptional outcomes and exceed expectations time and time again. Read more