Performance Marketing Expert

Job description
Job Summary:

We are looking for a data-driven Performance Marketing Expert to lead and optimize our paid digital campaigns across various channels. The ideal candidate should not only have deep expertise in paid media strategy, execution, and analytics but also be skilled in leveraging AI tools to automate, optimize, and scale marketing efforts.

Key Responsibilities:
• Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta (Facebook Instagram), LinkedIn, YouTube, and other programmatic channels.
• Use AI-driven tools (e.g., ChatGPT, AdCreative.ai, Copy.ai, Jasper, Phrasee, Albert.ai) to improve ad creatives, copywriting, targeting, and bidding strategies.
• Monitor and analyze campaign performance data; adjust targeting, creatives, and budgets to maximize ROI.
• Create performance dashboards and detailed reports to track KPIs like CAC, ROAS, CTR, and LTV.
• Conduct A/B tests on creatives, landing pages, and ad placements using AI tools for faster iteration.
• Collaborate with creative, content, and analytics teams to ensure cohesive campaign execution.
• Stay ahead of industry trends, platform updates, and new AI marketing tools to maintain a competitive edge.

Required Qualifications:
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years of hands-on experience in performance marketing and paid media campaign management.
• Expertise in tools like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Strong proficiency in AI marketing platforms (e.g., Jasper, AdCreative.ai, Smartly.io, Copy.ai, ChatGPT).
• Proven experience driving customer acquisition and revenue through paid channels.
• Analytical mindset with strong Excel/Google Sheets and data interpretation skills. Read more