Marketing Manager

We are currently hiring a Marketing Manager to join our rapidly growing team!

Crown Lift Trucks is the premier material handling dealer in Canada. We are a leader in the industry and are considered a one-stop shop for all material handling needs. Crown Lift Trucks Canada operates eight full-service branches in both Ontario and Quebec offering complete service solutions including maintenance programs, parts supply, and training.

The Role

Reporting to the General Manager – Sales and Marketing, the Marketing Manager will work with Marketing and Sales leadership to develop effective marketing strategies that align with corporate and strategic business goals. Plan, develop, and implement regional marketing programs that support brand awareness and lead generation for Company’s Branch Operations. Reporting to the position is the Marketing Project Specialist.

Implement, and measure the success of a comprehensive marketing strategy to help Branch network reach targeted groups of customers through multiple touch points.
Collaborate with various departments and personnel to align strategy with sales goals and develop impactful programs.
Lead development and maintenance of Canadian corporate website.
Work with Marketing Project Specialist on development of campaign assets and related communications needs.
Manage the Canadian Marketing Program budget.
Manage associated timelines and deliverables to drive a high level of customer satisfaction for the department. Ensure marketing projects are delivered on time and within budget.
Monitor, evaluate, and report on the success of marketing programs. Provide recommendations to management for ongoing improvements.
Establish format and deliver reports on key program metrics.
Ensure Marketing Department’s mission, vision, and values are pertinent and practiced throughout development process.
Manage and maintain department processes relevant to delivery of effective internal and external communications to support Canadian marketing programs. Ensure development and approval processes are followed.
Train, develop, and counsel direct reports. Conduct training on products and procedures.
Participate in complex personnel situations and review time and attendance.
Make and communicate compensation recommendations.
Assist with other departmental tasks as assigned.

Perks and Benefits

Tuition reimbursement.
Comprehensive benefits such as: medical insurance, dental, vision, long term/short term disability, life insurance, and more.
Pension plan.
Opportunities for advancement and ongoing professional development.

Education and Qualifications

5-7 years digital advertising/marketing experience
Bachelor’s degree (Marketing or Communications)
Valid driver’s license and access to reliable vehicle
Some Travel Required. Some Overnight Stays Required
Excellent communication and interpersonal skills
Demonstrated problem solving and decision-making skills
Excellent organizational and planning skills
The ability to work with tight deadlines and has a strong sense of urgency

Please note that we currently require all new hires to complete a criminal reference check to be eligible for employment.

We are an equal opportunity employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Crown Lift Trucks Canada will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require to ensure your equal participation. Read more