Marketing Executive

Overview:
Expleo is a global engineering, technology and consulting service provider that partners with leading organisations to guide them through their business transformation, helping them achieve operational excellence and future-proof their businesses.


We have 18,000 innovation-driven experts, action in 30-countries. For more expleo.com

Responsibilities:
Job description: (the goal is to help the company find new customers and develop business)


Understanding technology and engineering service/solution offering and devising executing brand-building and lead-generation campaigns to generate and nurture sales-qualified leads in the identified markets.
Create and update customer profiling for launching targeted campaigns.
Must take ownership and accountability for formulating a campaign plan targeting existing clients and prospects - work closely with pre-sales, solution, and sales teams.
Ability to identify the right marketing channel for branding and lead generation campaigns.
Must be efficient in handling inbound queries as well - through email and phone.
Ability to manage marketing communication to attract and influence customers/prospective clients.
Provide support for building the content marketing engine.
Leverage search engine tools to find business leads and opportunities on digital channels.
Conduct customer, competitor, and solution analysis to understand the market better and aid in packaging the solution offering
Contributes to teams success by accomplishing related results and by supporting peers.
Collate and interpret campaign data to achieve set campaign objectives.
Present the campaign goals and objectives to the internal stakeholders.
Qualifications:
Minimum Qualification:

Bachelor’s degree in commerce or a similar relevant field
10 - 15 years of relevant work experience
Excellent communication, interpersonal and presentation skills
Networking skills
Bold attitude and a pursuer mentality
Calm temperament and ability to handle challenges
Proven track record in driving account-based marketing programmes, events marketing, digital/social media marketing and brand building campaigns. Read more