Location
Toronto, ON M9W 0A4
Full job description
Job Summary
Job Description
What is the opportunity?
The Manager, Cultural Markets Sales and Marketing will be responsible for Chinese language sales and marketing initiatives to drive engagement and support sales efforts, managing new and existing initiatives across the portfolio. Additional language support beyond Chinese may exist in the future, but the current focus is Mandarin and Cantonese (Simplified and Traditional Chinese in the written form). This role collaborates closely with distribution channel partners from RBC Global Asset Management (RBC GAM), supporting initiatives focused on both RBC-affiliated advisors as well as 3rd party advisors across Canada. As a brand ambassador, you will work with internal stakeholders within RBC GAM, partners across RBC, as well as external vendors. The focus is on building brand affinity with this audience and managing translation and quality control. The role includes supporting thought leadership and insight content, product digital tool launches, executing marketing sales campaigns and digital initiatives, supporting national, regional and local client or advisor events, as well as managing several digital properties like RBC GAM’s Chinese website. The role will manage multiple projects and stakeholders in parallel. A key component will also be analyzing engagement and effectiveness metrics in the areas the role leads.
What will you do?
Own the management of all Chinese language translation for RBC GAM’s individual investor business in Canada, including impeccable quality control.
Establish ownership of the Simplified Chinese and Traditional Chinese website experience for RBC GAM. This would include overall accountability for content and integrity of the online experience for this audience. You will be an advocate for the audience and ensure that as tools, materials and resources are developed for the English/French sites, that they are also considered for Chinese adaptation.
Manage the content pipeline for Chinese marketing collateral, including print, video and digital materials. You will maintain accountability for the related budget, creative briefing and coordinating digital or conventional printing. You will establish a maintenance process to ensure material remains compliant and relevant over time.
For the adaptation of existing materials for this market, you will act as an expert advisor into imagery, phrasing, positioning, and general appropriateness of materials. For translated materials, you will act as an advocate for the audience to seek opportunities to optimize the standing of RBC GAM in the industry.
Maintain a pipeline of planned initiatives and manage priority for production, based on available resources, business need, budget, projected usage and other factors. You will ensure stakeholders understand what’s available and what’s in development, and where developing items are not practical, you will provide rationale and offer other solutions.
Support national, regional and local events to promote RBC GAM’s products and services, seeking opportunities to customize the message to this audience.
Manage projects from ideation to completion: assemble working teams, build workback schedules, manage reviews, extensive stakeholder management, collaborate with internal partners, and track deliverables to keep projects running on time.
Create new or update existing marketing properties/materials. This includes developing communications, collateral, videos and other materials, as well as ideating on improving user engagement.
Manage distribution of key messages and content to the target audience using multiple digital tools (i.e. Marketing Cloud, Aventri, Stova, Chime, Seismic, GAM Proprietary Tools, and other platforms).
Manage relationships with multiple internal partners such as Sales, Product, Digital, Design, and Compliance, and identify and execute on brand building opportunities.
Stay current with investment industry news and trends and competitive innovations.
Analyze metrics and make recommendations to have a greater impact to the business (i.e. improve efficiency, reduce costs and/or provide a better brand experience).
Use various tools and technologies as part of internal processes in managing projects (Wrike or familiarity with other project management platforms).
Manage all Chinese translation for sales, marketing and digital.
Explore with Product support, Compliance Digital, the use of AI in the short term and long term, to reduce cost, create efficiencies and reduce time to market.
What do you need to succeed?
Must-have
Expert-level written and verbal Chinese language, at minimum Mandarin / Simplified Chinese, and ideally Cantonese / Traditional Chinese.
Strong understanding of Chinese cultural norms, phrasing, customs and traditions. We will be looking to this resource to represent and advocate for this audience, providing expert guidance and direction to designers, writers, digital producers and others.
5+ years of experience in a marketing related role, preferably within the financial industry (asset management or wealth management a strong asset).
Strong investment product knowledge and interest in wealth/investment management topics (funds, ETFs, alternatives, etc). Willingness to expand knowledge and expertise in these areas.
Understanding of marketing technology (Marketing Cloud, Seismic, Wrike or similar project management platform).
Demonstrated organization, time management and project management skills.
Demonstrated ability to work with cross-functional teams to meet tight timelines and handle multiple deliverables.
Detail-oriented and excellent written/verbal communication skills.
Above average ability with Microsoft Office tools.
Nice-to-have
University degree in business or marketing or an equivalent degree in a field of study related to the job.
Mutual funds licence or Canadian Securities Course is a strong asset.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation.
Leaders who support your development through coaching and managing opportunities.
Work in a dynamic, collaborative, progressive, and high-performing team.
Opportunities to do challenging work.
Job Skills
Asset Management Marketing, Asset Management Marketing, Brand Marketing, Cantonese Language, Chinese Culture, Chinese to English Translations, Communication, Content Marketing, Creativity, Customer Behavior, English to Chinese Translations, Financial Advisor Marketing, Financial Services Marketing, Industry Knowledge, Investment Funds, Long Term Planning, Mandarin Chinese Language, Mandarin Translation, Marketing, Marketing Activities, Marketing Analysis, Marketing Campaigns, Marketing Execution, Marketing Partnerships, Marketing Planning {+ 9 more}
Additional Job Details
Address:
RBC CENTRE, 155 WELLINGTON ST W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
WEALTH MANAGEMENT
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-07-25
Application Deadline:
2025-08-08
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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