Director Sales and Marketing

About Us

At West Coast Seniors Housing Management, we see our communities as a family and we are equally committed to our residents and our staff. We provide an engaging work environment and treat each other with respect and dignity. We invest in the growth and development of our teams to actively participate in the creation of memories and moments that matter to our residents.

About the Role

The Director of Sales and Marketing will report to the President and or designate and will provide Sales leadership to WCSHM; ensuring the organization’s occupancy and revenue goals are met. This role leads and oversees all the sales activities of WCSHM.

This role will support the business by leading the development and execution of community-based sales and marketing plans and goal-setting. The Director of Sales will provide leadership, coaching, mentoring and training to the Support Office team members and Community based teams that are involved in sales.

Build strong relationships with external stakeholders to drive sales and awareness of the company within the public eye.

The Director of Sales will work collaboratively with other members of the Executive team in building a dynamic and sustainable organization culture of trust, integrity and service that will propel the growth of our people and revenue generation.

Direct reports: Regional Manager and Coordinator Social Media and Communication

Responsibilities

Include but not limited to;

Engage and mobilize your team to achieve the purpose, goals, objective and key results of the organization.
Be an engaged collaborative team player, developing and maintaining professional relationships that support and strengthen the organizational culture and purpose.
Model the values and leadership behaviours of the organization and inspire others to do the same.
Lead all sales and marketing activists within Independent Living, Assisted Living and Long Term Care
Ensure occupancy targets are met or exceeded for the whole portfolio
Identify new revenue generation opportunities for the organization
Ensure a vibrant positive compassionate sales culture is cultivated across the organization
Community outreach and communication plans are developed and implemented
Development and manage sales and marketing budget
Training, mentoring, evaluating and coaching of sales leaders and teams
Ensure access to current and accurate market intelligence is maintained and acted upon promptly
Develop and nurture community and industry partnerships
Ensure the consistent adherence to brand standards
Oversee marketing and communication
Any additional duties assigned
Qualifications and Skills

Business degree, or equivalent experience and education
Must have at least 5 years of Sales experience, with sales team management experience
Strategic thinker and relationship builder
Must demonstrate knowledge of sales concepts, skills, processes, and programs
Strong organizational and time prioritization skills
Excellent communication and presentation skills
Organizational and multi-tasking skills
Up-to-date with current and emerging market trends
Ability to problem-solve and provide supportive decision making
Proven experience coaching, training and mentoring sales teams
Proven change management experience
Travel to communities within the organization
Valid Provincial Driver’s License
All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.

West Coast Seniors Housing Management

is an equal opportunity employer. Read more