Digital Content Creator (Strategist)

The City of Grande Prairie is a vibrant, growing community located in the beautiful Peace Country region of Alberta. We are committed to providing exceptional public service and enhancing the quality of life for all residents. Grande Prairie is a great place to live, work, and play.

Our Communications Department is looking for a dedicated Digital Content Creator (Strategist) to join the team.


The Opportunity

The City of Grande Prairie is hiring a Digital Content Creator (Strategist) to create compelling visual stories that showcase our city through the lens of videography and photography.

We’re looking for a skilled storyteller – ideally with a background in journalism or broadcast media – who can uncover and craft meaningful narratives using powerful visuals, strong written scripts, and confident spoken delivery.

We’re looking for a skilled storyteller, ideally with a background in journalism or broadcast media, who thrives in being proactive and is comfortable working outside of regular hours for key events. You have a journalist’s instinct for finding the heart of a story and the creative and technical skills to bring it to life across digital platforms.

In this role, you’ll produce original video and photo content that informs, engages, and inspires the public, while aligning with Council’s Strategic Priorities and the City’s brand. You’ll cover a wide range of topics, from public events and civic initiatives to community profiles and human-interest pieces.

Working under the direction of the Director of Communication, you’ll collaborate with communication strategists, graphic designers, and departments across the organization – including Mayor and Council – to capture key moments, explain important initiatives, and highlight the people and places that make Grande Prairie unique.

If you’re passionate about using storytelling to connect people to their community – and you have a portfolio that demonstrates creativity, flexibility, and the ability to pivot quickly when needed – we want to hear from you.


Key Responsibilities

Help tell the City’s story.
Pitch creative story ideas that enhance public understanding, highlight civic priorities, and build community pride.
Collaborate with communication and marketing team members to ensure content supports strategic priorities, programs, and services.
Write compelling scripts and storyboards that inform and captivate audiences.
Conduct interviews with elected officials, City staff, residents, and stakeholders to build human-interest and policy-related stories.
Develop and deliver high-quality video, photo, and spoken content from concept to completion.
Create content across multiple formats, such as interviews, public information pieces, and promotional videos.
Capture and edit video and photography that reflect the City’s visual identity and tone of voice.
Ensure content is accessible, inclusive, and compliant with copyright, privacy, and consent requirements.
Gather and maintain video and photo content for a digital asset library.
Plan logistics for staged photo shoots and manage models.
Work flexibly outside regular hours as needed, including evenings and weekends, to capture timely stories and cover events year-round, both indoors and outdoors.


You Bring

Education and Experience

Minimum 5 years of experience in journalism, broadcast media, digital storytelling, or content creation.
Experience working in a newsroom, broadcast outlet or creative agency environment is considered a strong asset.
Experience managing multimedia projects with multiple stakeholders.
Proven ability to craft, edit and tell stories with clarity, accuracy, and impact.
A strong portfolio showcasing both visual and spoken storytelling – preferably including community, public sector, or civic topics.
Creative and Technical Skills

Skilled in writing for diverse formats, including scripts, storyboards, and interview questions.
Confident conducting interviews and working with non-professional talent to bring out authentic voices.
Able to conceptualize, record, edit and post short stories during a single workday.
Proficient in video production, including shooting, lighting, and editing.
Audio production skills including editing, voiceover work, and mixing.
Experienced with Adobe Creative Cloud, especially Premiere Pro, After Effects, Audition, Lightroom and Photoshop.
Experience with professional cameras, drones, wireless microphones, lighting equipment, and teleprompters.
Knowledge of Canadian copyright, privacy, and media consent standards.
Professional Strengths

A natural storyteller.
An eye for uncovering meaningful stories and a passion for connecting people to their community.
Excellent judgment, attention to detail, and a strong sense of narrative flow.
Ability to translate complex or technical information into digestible and engaging content.
Confident communicator with strong on-camera presence and voice-over skills an asset.
A supportive, coach-forward personality that encourages the potential of spokespeople and team members.
Adopts workflows that prioritize relationships and teamwork.
Highly organized and able to manage multiple priorities, deadlines, and review processes.
Excellent project management.
Comfortable working in fast-paced or changing environments, with the ability to shift gears quickly when priorities or timelines change.


Join Us

This is your chance to help tell the story of Grande Prairie through creative and meaningful content that makes a difference. Join a team that values high-quality communication, innovation, and community connection.

Apply now and help bring our city’s voice to life.


Hours

The standard workweek consists of an average of 35 hours, with the specific schedule being determined by the immediate supervisor.


Compensation

Starting salary $42.14 per hour as per the Out-of-Scope Agreement.


Benefits

Comprehensive benefits package. What We Offer | City of Grande Prairie (cityofgp.com)


Diversity Inclusion

The City of Grande Prairie is committed to building and sustaining an inclusive work environment composed of individuals with unique experiences, perspectives, talents, and contributions who welcome, support, respect and value all members of the community.


Selection Process

We appreciate your interest in our organization, and we thank you in advance for your application. Candidates selected for an interview will be notified via phone or email.

1. To apply for this position, please utilize the "Apply Now" tab on this web page to submit your comprehensive cover letter and up-to-date resume.

2. Our application review process includes a thorough evaluation of all submissions. Short-listed candidates will be contacted for interview scheduling.

This posting will be open until a suitable candidate(s) is/are found.
Note: After submitting your application and uploading your resume, you should expect to receive an email confirmation indicating that your application for this position has been successfully submitted. If you receive this email, there is no need for any additional contact with us regarding this position.

To efficiently manage the high volume of applications we receive for each job posting, we are unable to address job-specific inquiries prior to the interview stage. However, if you progress to the job interview stage, we will gladly answer any questions you may have. Read more