Deputy Manager Marketing

Introduction:

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform and our newest venture- Wowzy LudoRemix.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.

For more information and career opportunities you may visit www.games24x7.com.

Role Overview

Lead affiliate and publisher-driven user acquisition for our rummy app. Scale installs, optimize

CPA/ROI/LTV, and enhance fraud control using Apps Flyer Protect360. Collaborate with BI,

tech, product, and risk teams.

Key Responsibilities

 Affiliate Publisher Management

o Build and manage affiliate/program partnerships

o Negotiate commission structures and compliance

o Track, analyze, and optimize campaign performance

 Performance Marketing UA Strategy

o Plan and execute across affiliate, social, search, and display

o Own KPIs: installs, CPA, ROAS, LTV, fraud

o Design/run A/B and multivariate tests

 Data Analytics

o Analyze data via Apps Flyer, SQL, Tableau

o Build automated dashboards and present insights

 Fraud Detection Mitigation

o Partner with fraud teams to fine-tune detection

o Identify prevent click/install fraud patterns

 CrossFunctional Collaboration

o Coordinate with BI, product, creative, tech, legal

o Oversee campaign integration and roll-out

 Market Industry Insight

o Stay up to date in gaming/gambling, affiliate, mobile attribution, and anti-fraud

Required Qualifications

 3-5 years in growth marketing, UA, or affiliate management (mobile/gaming preferred)

 Proficient in AppsFlyer/ Protect360

 Strong in SQL, Excel, and Tableau or equivalent BI tools

 Deep understanding of CPI, CPA, ROAS, LTV metrics

 Hands-on experience with experimentation frameworks

 Negotiation, communication, and partner management skills

 Detail-oriented, metrics-driven, self-starter, high ownership

✅ Preferred (Nice-to-Have)

 Experience in gaming/gambling verticals (e.g., rummy)

 Familiarity with affiliate platforms like Tune etc.

 Knowledge of MMPs ( Appsflyer), Tableau

 Basic scripting (SQL/Excel) for data tasks

What We Offer

 Ownership of a key growth channel in a fast-growing app

 Cross-functional collaboration and career growth

 Competitive salary, flexible setup, bonuses Read more