Demand Generation Manager

Location
3636 Research Road NW, Calgary, AB T2L 1Y1
 
Full job description
SMART Technologies is an award-winning company that collaborates with bright minds around the world who believe in the power of innovation. We’re large enough to do great things but small enough that you don’t get lost in the crowd. Our continued success is possible because of our ‘Best in Class’ culture and unique talents of every individual at SMART.
Make an impact in education and business and beyond. Be a part of meaningful work that fuels connections across the globe. These are the connections that really matter - and inspire greatness. #WeAreSMART #ConnectionsThatMatter

Limited Term for 1 year
Reporting to the Team Lead, Demand Generation (North America) you will develop, execute, and manage marketing campaigns to generate engagement and drive demand for SMART solutions. In this dynamic role, you will work cross-functionally across SMART and with regional teams to execute campaigns that directly impact business success. You will contribute to and execute customer-focused, data-driven digital marketing initiatives including paid media, email, and account-based marketing. You are also responsible for ensuring cross-pollination between brand-level activities, solutions-level campaigns and tying those to regional goals and activities.
Duties and Responsibilities
Develop, execute, monitor, and optimize demand generation campaigns to drive engagement and demand resulting in marketing qualified leads
Act as a key contributor and influencer in North America’s demand generation strategy, collaborating closely with cross-functional team and like-minded demand generation experts
Create differentiated messaging and value propositions tailored for regional campaigns and target audiences
Align with regional POD teams to meet local demand generation goals; ensure stakeholder engagement, campaign localization, and communication effectiveness
Plan and manage regional events to drive experiential marketing strategies and lead generation
Maintain a deep understanding of customer journey to develop effective engagement strategies
Collaborate with global content, creative, and brand teams to create assets that resonate with target audiences
Build campaign materials such as automated workflows, landing pages, emails, and forms ensuring alignment with SMART’s brand guidelines
Initiate and manage channel marketing strategies in partnership with sales and leadership teams
Develop and execute co-marketing campaigns with channel partners in key markets
Track and report on partner marketing and demand generation activities, providing bi-weekly performance updates aligned to campaign and sales KPIs
Manage campaign budgets, recommend optimizations, and adjust spend based on market dynamics and effectiveness
Perform other duties as required
Core Competencies
Strong knowledge of B2B and digital marketing best practices and emerging trends
Ability to collaborate with Sales, Brand Marketing, and other stakeholders, while influencing global demand generation efforts
Deep market awareness with the ability to harmonize messaging and localize marketing campaigns for specific audiences
Skilled in integrating new and traditional campaign methods (advertising, events, direct marketing) into cohesive strategies
Proficiency with marketing tools such as HubSpot, SFDC, AdWords, Google Analytics, and Canva
Exceptional communication and presentation skills, able to influence both internal and external audiences
Ability to quickly learn SMART’s solutions and adapt to evolving technologies
Strong analytical skills to track, measure, and optimize campaigns against key performance indicators (KPIs)
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Proactive, positive, and adaptable in a fast-paced environment
Proficiency in MS Office Suite: PowerPoint, Word, Excel
Experience in digital or social media strategies
Experience in working with external marketing agencies and partners
Ability to work independently in an unstructured, dynamic environment
Education and work experience
Post-secondary degree in Marketing, Communications, or equivalent job experience
Minimum 2 years of experience in a regional marketing or campaign role
Experience in the global primary/secondary education industry experience an asset
Supervision
This position does not have any direct reports
Additional Details
Role requires targeted travel within focus markets in the USA, Canada, and EMEA.
A valid passport is required
The work environment is fast-paced, dynamic, and continually evolving
1-year position
At SMART, we are committed to fostering an inclusive, respectful, and equitable workplace where all individuals regardless of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, or disability can thrive. We welcome applications from all qualified candidates and are proud to be an equal opportunity employer.
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