Assistant Brand Manager

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Marketing Executive Jobs
1 month
United States
New York
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ID: 924694
Published 1 month ago by Kao
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New York, United States
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As an Assistant Brand Manager reporting to the Senior Brand Manager, you will assist in driving brand growth through strategic planning, financial management and cross-functional collaboration. In this role, you will assist in developing and executing annual marketing plans that drive top and bottom line brand objectives. You will lead the measurement and reporting of both brand and competitive in market results. An analytical, results-oriented and collaborative mindset are essential for this role.

At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $77,000 - $95,000. We also offer a hybrid work schedule.

What you will do:

PL Management
Familiar with budgeting practices within Brand area.
Able to explain the rationale for major line items and supply supporting information.
Knowledgeable in financial practices, requirements and budgetary considerations.
Business Analysis
Experienced with specific methods and tools for assessing and analyzing information.
Can describe activities, tasks and deliverables of business assessment.
Experienced with developing and delivering presentations that clearly summarize analyzed information.
Has participated in the preparation of risk assessment and benefits/opportunities analysis.
Marketing Planning Execution
Can describe principles and considerations for market and competitor analysis.
Is familiar with locally relevant marketing plan and strategies, and their purpose and intent.
Can identify and recommend marketing support tools and vehicles that align to business objectives.
Experienced with developing a marketing plan and analyzing in market results.
Can discuss alternative digital marketing approaches and associated tools and techniques.
Retailer Connection
Understand key retailers' strategies
Translate brand objectives and strategies into meaningful retailer strategies tactics
Build retailer-specific / shopper plans in partnership with Sales/Trade
Assist in creating and then evaluating in-market, retailer-focused executions
Digital and Direct to Consumer Marketing
Can develop and execute digital marketing campaigns and programs.
Can work independently on the D2C platform to access data and translate findings into recommendations.
What you will need:

Bachelor's Degree in Marketing or a related field
5+ years of marketing experience
Nielsen, IRI or other POS platform experience
Microsoft Office Usage (PowerPoint, Excel, Word, Outlook)
Foster a positive, transparent, growth minded and collaborative team environment, promoting professional growth and development across ONE Kao commercial team
What we offer: A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward thinking and new ideas.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).

Kao USA is an equal opportunity employer, including disability/vets.

#LI-Hybrid

  Read more

Published on 2025/09/10. Modified on 2025/09/10.

Description

As an Assistant Brand Manager reporting to the Senior Brand Manager, you will assist in driving brand growth through strategic planning, financial management and cross-functional collaboration. In this role, you will assist in developing and executing annual marketing plans that drive top and bottom line brand objectives. You will lead the measurement and reporting of both brand and competitive in market results. An analytical, results-oriented and collaborative mindset are essential for this role.

At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $77,000 - $95,000. We also offer a hybrid work schedule.

What you will do:

PL Management
Familiar with budgeting practices within Brand area.
Able to explain the rationale for major line items and supply supporting information.
Knowledgeable in financial practices, requirements and budgetary considerations.
Business Analysis
Experienced with specific methods and tools for assessing and analyzing information.
Can describe activities, tasks and deliverables of business assessment.
Experienced with developing and delivering presentations that clearly summarize analyzed information.
Has participated in the preparation of risk assessment and benefits/opportunities analysis.
Marketing Planning Execution
Can describe principles and considerations for market and competitor analysis.
Is familiar with locally relevant marketing plan and strategies, and their purpose and intent.
Can identify and recommend marketing support tools and vehicles that align to business objectives.
Experienced with developing a marketing plan and analyzing in market results.
Can discuss alternative digital marketing approaches and associated tools and techniques.
Retailer Connection
Understand key retailers' strategies
Translate brand objectives and strategies into meaningful retailer strategies tactics
Build retailer-specific / shopper plans in partnership with Sales/Trade
Assist in creating and then evaluating in-market, retailer-focused executions
Digital and Direct to Consumer Marketing
Can develop and execute digital marketing campaigns and programs.
Can work independently on the D2C platform to access data and translate findings into recommendations.
What you will need:

Bachelor's Degree in Marketing or a related field
5+ years of marketing experience
Nielsen, IRI or other POS platform experience
Microsoft Office Usage (PowerPoint, Excel, Word, Outlook)
Foster a positive, transparent, growth minded and collaborative team environment, promoting professional growth and development across ONE Kao commercial team
What we offer: A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward thinking and new ideas.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).

Kao USA is an equal opportunity employer, including disability/vets.

#LI-Hybrid

 
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