Sponsorship Activation Manager | Full-Time | TD Coliseum

Oak View Group:
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
Position Summary:
The individual hired will work out of TD Coliseum. The Sponsorship Activation Manager is suitable for the role is exceptionally organized and detail-oriented professionals who have a desire to collaborate as well as a track record in the sponsorship space of working on the delivery and execution of high-value deals with creative activation strategies intertwined. The Manager will be responsible for overseeing all contractually obligated income (COI) of assigned partnership accounts, the execution of assigned account assets, and the development and delivery of partnership onboarding and recapping processes for sponsors of TD Coliseum.

This role pays an annual salary of $80,000 CAD

Benefits for Full-Time roles: Health, Dental and Vision Insurance, Pension matching, and Paid Time Off (vacation days, sick days, and 11 holidays)

This position will remain open until October 17, 2025.
Responsibilities:
Lead the planning and execution of a portfolio of partnership contractual elements, including traditional media assets, promotions, in-arena activation, hospitality, experiential, and community programs.
Develop and deliver effective and measurable sponsorship platforms for all partners by providing a thorough onboarding and partnership launch process, managing team and brand expectations, communicating timelines across entities, and ensuring all contractual asset fulfillment.
Manage to track and report ROI of marketing partnership initiatives to generate impactful recaps to exhibit ROI to partners.
Maintain accurate reporting processes, partnership asset and budget trackers, and partner database management for partner and arena financials as well as partnership assets.
Create case studies of highly successful activations for reference internally and externally.
Provide a bi-weekly report indicating the status of all current partner and department administrative action items.
Responsible for directly contributing to the overall department revenue goals through current sponsor partnership renewals and up-sell opportunities.
Work closely with internal departments (like building operations, marketing, legal, finance, etc.) on partner needs.
Create event recaps for all managed partners that provide documentation of delivered contractual, paid and bonus assets.
Host and manage client events during evenings and weekends, as required, ensuring a high level of engagement.
Qualifications:
Undergraduate degree in marketing, business, sports business management, communications, or other relevant field
3+ years professional sponsorship experience in a high-performance sponsorship environment, executing against multiple deals across multiple properties (likely Agency or alternative sports entertainment entity/rights holder)
Creative problem solver with the ability to quickly understand brands/partners’ business models and identify creative solutions for how to solve for indicated KPI’s
Strategic and critical thinker who is dynamic, forward-thinking, analytical, and extremely well organized
Highly driven self-starter, with the ability to work as a team or independently on projects
Strong self-awareness, time management, and organizational skills with a proven ability to multi-task and manage projects on strict deadlines
Positive, can-do attitude with the ability to manage long-term projects as well as quick turn assignments
Excellent written, verbal, and presentational communication with strong attention to detail and design
Strong interpersonal relationship-building skills
Willingness to work the hours required to fulfill the commitments of the role
Strengthened by our Differences. United to Make a Difference:
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds. Read more