Senior Product Marketing Manager

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Marketing Executive Jobs
1 month
Canada
British Columbia
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ID: 913816
Published 1 month ago by SAP
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Vancouver, British Columbia, Canada
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We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Summary:

SAP Build is a comprehensive suite of low-code, pro-code and Generative AI tools designed to accelerate application development and automation. As an integral part of SAP’s Business Technology Platform (BTP), it drives significant growth and receives rave reviews from customers, developers, and industry analysts alike.

With SAP Build, users tap into its AI capabilities to create and extend applications, automate business processes, and design custom digital workspaces using either low-code or pro-code development with enhanced generative AI assistance. This suite helps organizations to build rapidly, adapt swiftly to market demands, and ensure seamless integration across systems.


The Role:

This role will focus on driving product marketing for the next phase of SAP Build's portfolio evolution, which includes enhanced generative AI capabilities, new AI driven developer experiences, expanded support for application development and automation for both SAP and non-SAP systems and building upon the new commercial model and embedded entitlements in all the SAP Business Suite.

As a Senior Product Marketing Manager, your work will have a direct impact on SAP Build’s success. You will help define, execute, and communicate the value proposition of SAP Build. You will launch new capabilities, support our go-to-market (GTM) strategy, create impactful marketing content, and support field enablement efforts.

The Team:

Our team is responsible for Product Marketing Solution Marketing for SAP Build. We are a high-energy, fast-paced global team of experts leading some of the most innovative products and services at SAP. We foster a data-driven culture and strive for excellence, encouraging growth and continuous learning for all team members. We work as a cross-functional team closely aligned with our Product Management team and various other areas. Join us if you are ready to collaborate with the best in the industry.

TASKS:

Working with the product management and development team to drive product strategy and roadmap
Collaborating with SAP customers and partners to understand key market feedback and inform product decisions
Analyze sales and adoption trends to identify GTM motions
Identifying the value proposition of SAP Build and its integration with other lines of business solutions (e.g. S/4, SuccessFactors)
Work with SAP’s Partner team to extend the market presence of SAP Build’s capabilities through the ecosystem.
Supporting Analyst inquiries
Assisting with the technical review of marketing assets
Presenting in partner and sales enablement activities
Take point as a key stakeholder in the pricing and packaging of SAP Build
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

Bachelor’s or Master degree with specialization in Marketing /Computer Science / Information Technology / Business Administration preferred
Understanding of AI trends as it pertains to cloud platform, industry landscapes and development
Experience working with B2B sales organizations supporting sales cycles, building technical demos and engaging directly with customers and prospects
Self-starter with passion to be a hands-on expert in the required filed
Customer orientation with a strong focus on quality
PREFERRED SKILLS

Strong analytical and logical skills
Strong communication profile with the ability to articulate and present complex topics to senior level audience
Ability to understand and analyze customer needs, synthesize requirements and drive execution towards successful delivery
Good collaboration skills and relationship building with cross-functional teams
Ability to work in an international team
Willingness to travel worldwide
WORK EXPERIENCE

Minimum 4 years of related product marketing or product management experience within the software industry
Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 102,400 - 214,300(CAD) CAD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

Requisition ID: 428856 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid Read more

Published on 2025/09/10. Modified on 2025/09/10.

Description

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Summary:

SAP Build is a comprehensive suite of low-code, pro-code and Generative AI tools designed to accelerate application development and automation. As an integral part of SAP’s Business Technology Platform (BTP), it drives significant growth and receives rave reviews from customers, developers, and industry analysts alike.

With SAP Build, users tap into its AI capabilities to create and extend applications, automate business processes, and design custom digital workspaces using either low-code or pro-code development with enhanced generative AI assistance. This suite helps organizations to build rapidly, adapt swiftly to market demands, and ensure seamless integration across systems.


The Role:

This role will focus on driving product marketing for the next phase of SAP Build's portfolio evolution, which includes enhanced generative AI capabilities, new AI driven developer experiences, expanded support for application development and automation for both SAP and non-SAP systems and building upon the new commercial model and embedded entitlements in all the SAP Business Suite.

As a Senior Product Marketing Manager, your work will have a direct impact on SAP Build’s success. You will help define, execute, and communicate the value proposition of SAP Build. You will launch new capabilities, support our go-to-market (GTM) strategy, create impactful marketing content, and support field enablement efforts.

The Team:

Our team is responsible for Product Marketing Solution Marketing for SAP Build. We are a high-energy, fast-paced global team of experts leading some of the most innovative products and services at SAP. We foster a data-driven culture and strive for excellence, encouraging growth and continuous learning for all team members. We work as a cross-functional team closely aligned with our Product Management team and various other areas. Join us if you are ready to collaborate with the best in the industry.

TASKS:

Working with the product management and development team to drive product strategy and roadmap
Collaborating with SAP customers and partners to understand key market feedback and inform product decisions
Analyze sales and adoption trends to identify GTM motions
Identifying the value proposition of SAP Build and its integration with other lines of business solutions (e.g. S/4, SuccessFactors)
Work with SAP’s Partner team to extend the market presence of SAP Build’s capabilities through the ecosystem.
Supporting Analyst inquiries
Assisting with the technical review of marketing assets
Presenting in partner and sales enablement activities
Take point as a key stakeholder in the pricing and packaging of SAP Build
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

Bachelor’s or Master degree with specialization in Marketing /Computer Science / Information Technology / Business Administration preferred
Understanding of AI trends as it pertains to cloud platform, industry landscapes and development
Experience working with B2B sales organizations supporting sales cycles, building technical demos and engaging directly with customers and prospects
Self-starter with passion to be a hands-on expert in the required filed
Customer orientation with a strong focus on quality
PREFERRED SKILLS

Strong analytical and logical skills
Strong communication profile with the ability to articulate and present complex topics to senior level audience
Ability to understand and analyze customer needs, synthesize requirements and drive execution towards successful delivery
Good collaboration skills and relationship building with cross-functional teams
Ability to work in an international team
Willingness to travel worldwide
WORK EXPERIENCE

Minimum 4 years of related product marketing or product management experience within the software industry
Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 102,400 - 214,300(CAD) CAD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

Requisition ID: 428856 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
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