Retail Media Marketing Activation Assistant

Full job description
About the role
Retail Media has been identified as a key enabler of profit growth across JLP and is a priority for the Partnership. We are at the start of an exciting transformation journey to evolve our capability in this space in order to help deliver more personalised experiences to delight our customers and create compelling and impactful Retail Media propositions for our Supplier partners. To deliver against this ambition, we need to accelerate our Retail Media maturity and curate and develop a market-leading and differentiated portfolio of propositions across the JLP portfolio.
Full Partnership Salary Range: £27,700 - £40,250

Expected Salary - Up to £32,000 (dependant on experience)

Contract Type - This position is a Permanent contract. There is also an FTC available until Feb 2026.

Working pattern/flexible working - The Partnership has adopted a hybrid working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Retail Media team aims for around 1-2 days a week in the office to connect and on a more ad-hoc basis to attend key meetings.

Location - This role is based at our Pimlico Head Office campus. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role.

FYI, we are recruiting into two teams: “Tech” which is a FTC until Feb 2026, and “JLP Campaigns” which is a permanent contract. You will be able to let us know your preference at application stage

Key Responsibilities

As Retail Media Activation Assistant, you will support the broader retail media campaign team to deliver the annual calendar of initiatives agreed upon with suppliers and activate dedicated campaigns for all suppliers. This will include briefing booked activity into channels for activation. You will support the coordination of supplier participation in brand and seasonal campaigns with the Brand / Seasonal campaign teams.

You will be responsible for managing onsite placements which includes briefing our design agency, acquiring assets from our suppliers, and capturing proof of execution for reporting.

You will also brief and activate other below-the-line activities including instore beauty windows sites

You will assist in the monitoring of the performance of your supplier-funded campaigns, and preparing PCA reports to inform Retail Media Sales team conversations for the plans for the following year. You'll be organised, capable of working at a fast pace, and able to manage multiple suppliers and campaigns.

You will have a thorough understanding of and a passion for marketing, making use of a variety of marketing best practices to meet the objectives set. You'll have strong commercial acumen, natural ability with insight and data, and work well under pressure.

Deliver compelling presentations and build strong relationships with our suppliers. You will be a collaborative and proactive team member, forming part of matrix business and marketing teams

Support the delivery of the annual calendar of initiatives for all suppliers

You will be activating the below-the-line placements within an overall marketing campaign, ensuring the campaign is briefed through to delivery, and being on time.

You will be working across a variety of campaigns from new product launches, and tactical activations to seasonal moments

You will be required to write effective and clear briefs to our creative agency and internal channels, managing the process end to end.

Monitor the performance of the supplier-funded campaigns and lead the preparation of PCA reports. Report on the success of the activity and communicate this regularly.

Build partnerships with key stakeholders.

Working collaboratively across the business to ensure the delivery of agreed milestones

Essential skills/experience you’ll need

Evidence of effective stakeholder management, planning, and prioritisation

Experience working with projects, managing multiple deadlines, and completing tasks to a high standard

Evidence in strong written and verbal communication

Ability to work under pressure, adapt to changing priorities and deadlines

Strong attention to detail, showing initiative and problem-solving

Positive attitude, flexibility, and collaborative in your approach

Proactive and manages workload effectively in a fast-paced environment

Desirable skills/experience you may have

Relevant marketing campaign management experience

Experience in data, insight, and analytics

Relevant experience supporting within a retail media environment

Further qualifications in marketing or business

Relevant experience working within the retail sector


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About The Partnership
We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview. Read more