Regional Director of Commercial Strategy - Corporate
Job Description
The Regional Director of Commercial Strategy drives revenue generation and market positioning through comprehensive strategic planning, cross-functional leadership, and integrated commercial approaches. This role requires a keen understanding of market dynamics, advanced analytical skills, and the ability to synthesize sales, revenue management, and marketing efforts to maximize overall hotel performance. The primary responsibility is to lead regional profitability through an innovative and entrepreneurial spirit, develop and execute comprehensive commercial strategies, motivate cross-functional teams, and achieve revenue, market share, and brand positioning goals. The Regional Director of Commercial Strategy will report directly to the Vice President, Commercial Strategy.
Essential Duties and Responsibilities:
Develop and implement holistic commercial strategies that integrate sales, revenue management, and marketing efforts to achieve comprehensive revenue targets and market share growth across the region.
Lead and mentor cross-functional teams including sales directors, revenue managers, and marketing specialists, providing strategic guidance, support, and ongoing professional development to optimize performance and productivity.
Directly oversee and hold Directors of Sales accountable for meeting performance targets, adhering to company standards, and implementing strategic initiatives.
Proactively manage sales team staffing needs by ensuring all sales positions are promptly filled with qualified candidates and implementing interim coverage plans for any open positions to maintain sales momentum.
Develop, implement, and maintain comprehensive Sales Standard Operating Procedures (SOPs) to ensure consistency and excellence across all properties in the region.
Establish clear, measurable goals for sales teams, implement tracking systems, and conduct regular performance reviews to ensure accountability and continuous improvement.
Lead the annual budgeting process for sales departments across the region, including creating realistic forecasts, setting appropriate revenue targets, and developing strategic resource allocation plans.
Coordinate all commercial strategy related tasks during hotel management transitions, ensuring continuity of revenue generation, minimal disruption to client relationships, and seamless handover of strategic initiatives.
