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Head of Creative Experience
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#733749
Remote / WFH
SkyBlue — Your Creative Space
Job Description
1. Role Summary
Skyblue is building a creative ecosystem across India that reinaagines how people engage with art. design, and creative expression. We run workshops every week across 5+ stores, with weekend sessions for kids and adults, weekday drop-in formats. collaborative artist sessions, and experiential events
We are hiring a Head of Creative Experiences to build and scale this ecosystem front the ground up into a nationwide vertical This is not a coordinator role, you will own the strategic vision. operational execution , and growth of everything creative at Skyblue. You will lead the team, set direction. innovate new formats, build partnerships with artists and communities. drive revenue, and create the systems and playbooks that make our approach repeatable and scalable across all locations
S P E C I A L M A N D AT E S I N D H UB H AVA N AS TH E I NN OVAT I O N L A B
The Sindhubhavan store is Skyblue's creative headquarters and testing ground. Beyond oversight of the national programme. you will have full creative ownership of this space, imagining and shaping it into a vibrant cultural hub that experiments with bold, unconventional ideas. You will bring it to life through collaborative activities, talks, artist residencies. experimental formats, and engaging experiences you dream up. This is where innovation happens first, before scaling across the network
2.1 Build and Scale the Creative Ecosystem
Own the overall vision and growth of Skyblue's creative programme acrocs lndia. Establish SKyblue as a reœgnized destnation for creatîve experienœs by expanding reach, deepening engagement, and building a thriving creative œmmunity. Set strategic direction, define success metrics, and ensure consistent growth in attendance, participation, and impacl.
2.2 Plan and Curate the Workshop Calendar
Design a diverse, compelling programme of workshops for kids and adults across weekends and weekdays. Develop original ideas. curate themes, plan materials, and creale detailed briefs so sessions can be run consistently at any store. Balance accessibility with creativity, ensuring workshops appeal to different age groups, skill levels, and interests while maintaining the Skyblue approach.
2.3 Drive Audience GroMh and Reach
Own targets for expanding Skyblue's audience base across all locations. Focus on reaching new audiences and building awareness so that our creative experiences reach the widest possible community. As the Skyblue brand and experience become increasi•s y recognized, prioritize strategies that bnng fresh panicipants, new customer segments, and broader market penetration. Success is measured by growing the total audience pool, expanding brand reach, and establishing Skyblue as a destination for diverse creative oommunities.
2.5 Keep All Stores Aligned and Supported
Maintain regular contact with curators and coordinators at other stores through calls, messages, and visits. Ensure everyone stays informed of upcoming sessions, has the resources they need, understands the Skyblue approach, and delivers a consistent experience. Support teams on the ground and flag issues early so they can be solved quickly.
Build and Manage Artist and Designer Collaborations
Identify, vet, and bring in outside artists, designers, and creative collaborators worth working with. Develop these relationships, invite them to run sessions in their own slyle, manage the logistics of their visits, and ensure smooth collaboration. Build a nabonwide network of artists and designers who become part of the Skyblue ecosystem.
2.6 Develop Corporate and School Partnerships
Build and nurture relationships with corporate clients and schools. Design and deliver customized workshops, team-building experiences, and educational programmes. Manage these partnerships end-to-end, from pitch to execution, and create repeatable formats that generate revenue while serving these segments.
2.7 Innovate New Formats and Experiences
Lead the charge on experimentation. Beyond regular workshops, conceive and launch new formats such as talks. panel discussions, artist residencies, get-logethers, birthday experiences, pop-ups, experimental sessions, and unconventional creative activities. Use Sindhubhavan as your testing lab, validate ideas, and scale winning formats across stores.
2.Self-sustaining Revenue Model
Design the creative experiences vertical to sustain itself. Build diversa revenue streams across workshops, corporate bookings, school partnerships, special events, and artist collaborations. with pricing and packaging thai keep the programme financially sell-su9icient and growing.
2.9 Build Systems, Playbooks, and Documentation
Create the operational backbone that makes scaling possible. Develop SOPs, playbooks. and templates far every aspect of the programme: workshop planning, artist management, school partnerships, event logistcs, and coordination. Maintain comprehensive documentabon of all workshops, sessions, materials, timings, outcomes, and learnings. Create traini•s modules so new team members can onboard quickly and maintain quality. Ensure everything is recorded, organized, and easily replicable.
2.10 Lead and Mentor the Team
Build and mentor a team of workshop curators and coordinators across locations. Set expectations, provide feedback, support growth, and ensure consistent delivery of the Skyblue approach. Foster a culture of creativity, collaboration, and continuous improvement.
2.11 Shape How the Programme Evolves
Continuously assess what works and what doesn't. Gather feedback from participants, artists, partners, and teams. Propose improvements to how the programme operates as we add stores and scale nationally. Be the voice inside Skyblue advocating for the creative vision and the practical changes needed to bring it to life.
» Workshop Participation: attendance growth, participant demographics and satisfaction, market reach.
a Corporate Workahopa: designing, selling, and delivering oorporate programmes; managing client relationships.
. Artiet Collaborationa: curating a nationwide network of artists and designers; managing partnerships.
. Innovation: testing new formats and experiences. establlshing Sindhubhavan as the innovation lab.
» Team Leadership: building, mentoring, and developing the team; selling standards and culture.
» Community Engagement: building an active, engaged community around Skyblue's creative initiatives.
e School Partnerships: building relationships with schools and creating educational offerings.
e Revenue Generation: dñving revenue across all creative experiences through diverse formats and paMerships: hitting financial targets.
. Systems and Scaling: creating repeatable processes, playbooks, and documentation that enable growth across locations.
You will be accountable for:
• Audience Reach and Growth: expansion of new audience segments and market penetration across all stares; growing the total addressable marke1 for Skyblue's creative experiences.
• New Participant Acquisition: number of first-time participants; effectiveness of strategies to bring fresh audiences to Skyblue
• Community Growth: size and engagement of the Skyblue creative community; social reach and word-of-mouth.
• Revenue Targets: revenue from workshops, corporate bookings, school prr›grammes, special events, and innovative creative collaborations.
• Programme Scalabilîty: number of stores running the full programme; consîstency across locations: ease of replicatian.
• Innovation Metrics: new formats and unœnventional experienœs launched; success and adoption rates;
Sindhubhavan's posîtioning as a hub of creative culture.
• Team Performance: team satisfaction, retention, and quality of delivery ai each location
• Participant Satisfaction: feedback scores, testimonials, and participant engagement metrics.
Skyblue is building a creative ecosystem across India that reinaagines how people engage with art. design, and creative expression. We run workshops every week across 5+ stores, with weekend sessions for kids and adults, weekday drop-in formats. collaborative artist sessions, and experiential events
We are hiring a Head of Creative Experiences to build and scale this ecosystem front the ground up into a nationwide vertical This is not a coordinator role, you will own the strategic vision. operational execution , and growth of everything creative at Skyblue. You will lead the team, set direction. innovate new formats, build partnerships with artists and communities. drive revenue, and create the systems and playbooks that make our approach repeatable and scalable across all locations
S P E C I A L M A N D AT E S I N D H UB H AVA N AS TH E I NN OVAT I O N L A B
The Sindhubhavan store is Skyblue's creative headquarters and testing ground. Beyond oversight of the national programme. you will have full creative ownership of this space, imagining and shaping it into a vibrant cultural hub that experiments with bold, unconventional ideas. You will bring it to life through collaborative activities, talks, artist residencies. experimental formats, and engaging experiences you dream up. This is where innovation happens first, before scaling across the network
2.1 Build and Scale the Creative Ecosystem
Own the overall vision and growth of Skyblue's creative programme acrocs lndia. Establish SKyblue as a reœgnized destnation for creatîve experienœs by expanding reach, deepening engagement, and building a thriving creative œmmunity. Set strategic direction, define success metrics, and ensure consistent growth in attendance, participation, and impacl.
2.2 Plan and Curate the Workshop Calendar
Design a diverse, compelling programme of workshops for kids and adults across weekends and weekdays. Develop original ideas. curate themes, plan materials, and creale detailed briefs so sessions can be run consistently at any store. Balance accessibility with creativity, ensuring workshops appeal to different age groups, skill levels, and interests while maintaining the Skyblue approach.
2.3 Drive Audience GroMh and Reach
Own targets for expanding Skyblue's audience base across all locations. Focus on reaching new audiences and building awareness so that our creative experiences reach the widest possible community. As the Skyblue brand and experience become increasi•s y recognized, prioritize strategies that bnng fresh panicipants, new customer segments, and broader market penetration. Success is measured by growing the total audience pool, expanding brand reach, and establishing Skyblue as a destination for diverse creative oommunities.
2.5 Keep All Stores Aligned and Supported
Maintain regular contact with curators and coordinators at other stores through calls, messages, and visits. Ensure everyone stays informed of upcoming sessions, has the resources they need, understands the Skyblue approach, and delivers a consistent experience. Support teams on the ground and flag issues early so they can be solved quickly.
Build and Manage Artist and Designer Collaborations
Identify, vet, and bring in outside artists, designers, and creative collaborators worth working with. Develop these relationships, invite them to run sessions in their own slyle, manage the logistics of their visits, and ensure smooth collaboration. Build a nabonwide network of artists and designers who become part of the Skyblue ecosystem.
2.6 Develop Corporate and School Partnerships
Build and nurture relationships with corporate clients and schools. Design and deliver customized workshops, team-building experiences, and educational programmes. Manage these partnerships end-to-end, from pitch to execution, and create repeatable formats that generate revenue while serving these segments.
2.7 Innovate New Formats and Experiences
Lead the charge on experimentation. Beyond regular workshops, conceive and launch new formats such as talks. panel discussions, artist residencies, get-logethers, birthday experiences, pop-ups, experimental sessions, and unconventional creative activities. Use Sindhubhavan as your testing lab, validate ideas, and scale winning formats across stores.
2.Self-sustaining Revenue Model
Design the creative experiences vertical to sustain itself. Build diversa revenue streams across workshops, corporate bookings, school partnerships, special events, and artist collaborations. with pricing and packaging thai keep the programme financially sell-su9icient and growing.
2.9 Build Systems, Playbooks, and Documentation
Create the operational backbone that makes scaling possible. Develop SOPs, playbooks. and templates far every aspect of the programme: workshop planning, artist management, school partnerships, event logistcs, and coordination. Maintain comprehensive documentabon of all workshops, sessions, materials, timings, outcomes, and learnings. Create traini•s modules so new team members can onboard quickly and maintain quality. Ensure everything is recorded, organized, and easily replicable.
2.10 Lead and Mentor the Team
Build and mentor a team of workshop curators and coordinators across locations. Set expectations, provide feedback, support growth, and ensure consistent delivery of the Skyblue approach. Foster a culture of creativity, collaboration, and continuous improvement.
2.11 Shape How the Programme Evolves
Continuously assess what works and what doesn't. Gather feedback from participants, artists, partners, and teams. Propose improvements to how the programme operates as we add stores and scale nationally. Be the voice inside Skyblue advocating for the creative vision and the practical changes needed to bring it to life.
» Workshop Participation: attendance growth, participant demographics and satisfaction, market reach.
a Corporate Workahopa: designing, selling, and delivering oorporate programmes; managing client relationships.
. Artiet Collaborationa: curating a nationwide network of artists and designers; managing partnerships.
. Innovation: testing new formats and experiences. establlshing Sindhubhavan as the innovation lab.
» Team Leadership: building, mentoring, and developing the team; selling standards and culture.
» Community Engagement: building an active, engaged community around Skyblue's creative initiatives.
e School Partnerships: building relationships with schools and creating educational offerings.
e Revenue Generation: dñving revenue across all creative experiences through diverse formats and paMerships: hitting financial targets.
. Systems and Scaling: creating repeatable processes, playbooks, and documentation that enable growth across locations.
You will be accountable for:
• Audience Reach and Growth: expansion of new audience segments and market penetration across all stares; growing the total addressable marke1 for Skyblue's creative experiences.
• New Participant Acquisition: number of first-time participants; effectiveness of strategies to bring fresh audiences to Skyblue
• Community Growth: size and engagement of the Skyblue creative community; social reach and word-of-mouth.
• Revenue Targets: revenue from workshops, corporate bookings, school prr›grammes, special events, and innovative creative collaborations.
• Programme Scalabilîty: number of stores running the full programme; consîstency across locations: ease of replicatian.
• Innovation Metrics: new formats and unœnventional experienœs launched; success and adoption rates;
Sindhubhavan's posîtioning as a hub of creative culture.
• Team Performance: team satisfaction, retention, and quality of delivery ai each location
• Participant Satisfaction: feedback scores, testimonials, and participant engagement metrics.
