Programmatic Specialist

Full job description
Programmatic Specialist


Full time, Permanent opportunity

Join an innovative and dynamic team with an inclusive culture

Shape the future of critical business functions


Cartology


Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help brands grow. With Cartology, brands can drive real customer impact across the shopper journey. Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.


Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.


We are currently in a scale-up phase with significant further growth ahead, Cartology leverages the best of the Woolworths group expertise while creating its own distinct offering and culture.


As a member of the Category Marketing Integration team, you will support the Marketing Integration Manager in managing the planning, communication, reporting and asset management across all client integration opportunities into Woolworths campaign activity. You will provide critical support for the team ensuring timelines and milestones are met to deliver on our team objectives.


What you'll do:

Programmatic DOOH Campaign Execution: Successfully launch and manage DOOH campaigns using various ad tech platforms, ensuring timely delivery, adherence to budgets, and alignment with brand guidelines.

Revenue Generation Growth: Collaborate with Cartology Sales teams to drive programmatic revenue in the NSW market, contribute to overall business growth, and identify new opportunities.

Stakeholder Management: Build and maintain strong relationships with internal teams (e.g., sales, national programmatic lead) and external partners (agencies, clients). Provide regular updates on campaign performance and address any queries effectively.

Best Practice Optimisation: Proactively offer recommendations to improve campaign performance, optimise strategies, and ensure best practices are followed across all touchpoints.

Strategic Planning Reporting: Work closely with Cartology's National Programmatic Lead on business planning initiatives, market analysis, and identifying growth opportunities within the NSW market. Regularly report on progress and key performance indicators (KPIs).


What you'll bring:

Programmatic Expertise: Proven experience in programmatic media buying, with DOOH (Digital Out-of-Home) experience being a plus. Familiarity with SSPs/DSPs like Hivestack, Vistar, and Broadsign is essential.

Campaign Management: Strong understanding of advertising campaign workflows, systems, and technologies. This includes the ability to provide insightful recommendations and reporting.

Communication Collaboration: Excellent communication skills for presenting, writing, and creating compelling presentations. The ability to build strong relationships with various stakeholders is crucial.

Problem-Solving Analytical Skills: Proven ability to solve problems, identify root causes, and implement effective solutions. Proficiency in data analysis using Excel or Google Sheets is important.

Industry Knowledge Proactiveness: A solid understanding of online trends and experience in developing digital strategies. Existing relationships within the NSW programmatic market are highly desirable.


What you'll experience:

Our Team Members are at the heart of everything we do and we're always looking for ways to support your career journey and reward great work:

A truly unique opportunity to be involved in creating, shaping and leading the new retail media industry.

Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Feel supported and empowered by your leaders

A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

A progressive and competitive leave policy that gives you more space for what matters to you.


Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.


Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.


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