Digital Marketing Manager, Contract

Location
Toronto, ON M9W 0A4
 
Full job description
Job Summary

Job Description

What is the opportunity?

RBC Investor Services delivers investment servicing solutions to Canadian asset managers and asset owners, insurance providers, investment counsellors and global financial institutions. With more than 1,500 employees and offices across the globe, our focus is on safeguarding the assets of our clients and enabling their growth. Learn more at rbcis.com.

In this role, you will report to the Head, Marketing Brand for RBC Investor Services and will be responsible for enhancing our online presence and developing and delivering best-in-class digital marketing campaigns.

The successful candidate will be someone equally comfortable developing innovative strategies as they are at diving deep into the details to ensure the smooth execution of marketing initiatives. This person will be adaptable, collaborative and thrive in a fast-paced environment.

Please note this is a contract role.
What will you do?

Research, plan, develop and implement cost-effective advertising marketing campaigns
Manage and oversee the development of all related marketing artefacts including ads, social media content, web content and collateral (brochures, fact sheets, videos, etc.), ensuring alignment with Canadian marketing strategies
Drive and oversee projects aimed at enhancing our web presence
Lead project planning and execution of future state projects designed to promote best practices, improve operational efficiency, team systems and processes by leveraging workflow (Wrike) and marketing enablement (Seismic Salesforce Marketing Cloud) tools and templates
Monitor and manage SEO and SEM activity across marketing channels
What do you need to succeed?

Must Have

Proven track record in B2B marketing in the financial services industry
University degree, preferably focusing on marketing
Experience using Microsoft Office products including Word, Excel, Outlook, and Power Point required
Ability to think strategically, critically and connect sponsorship with business objective and brand strategy
Ability to prioritize and manage a wide range of projects in parallel
Nice to Have

Financial services experience in a corporate and institutional environment is preferred but not required
Digital marketing and marketing automation experience, including familiarity with tools such as Semrush, Seismic, Salesforce Marketing Cloud, Wrike and LinkedIn Campaign Manager
Working knowledge of French
What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details

Address:

RBC CENTRE, 155 WELLINGTON ST W:TORONTO
City:

TORONTO
Country:

Canada
Work hours/week:

37.5
Employment Type:

Full time
Platform:

HUMAN RESOURCES BMCC
Job Type:

Contract (Fixed Term)
Pay Type:

Salaried
Posted Date:

2025-07-28
Application Deadline:

2025-08-11
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

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