Production Strategist |amp| Digital Marketing Manager| Pharma |Hybrid| Lawrenceville| NJ|

Job highlights
Identified by Google from the original job post
Qualifications
This is a W2 role as a Stage 4 Solutions employee
3+ years in marketing and/or activation in large complex organization
2+ years of Print and Digital marketing management planning and budget allocation experience
HCP experience more than DTC
2+ years Project Management experience (PMP not required, but ideal)
Campaign Marketing and familiarity with Agile Principles
Understanding marketing data performance and how it informs decision-making
Familiar with marketing asset specifications, templates, content management systems, workflows
Experience managing external vendors, budgets, and invoicing including vendor performance management
PL or knowledge of Budget Management required
Bachelor’s degree
Benefits
Health benefits and 401K are offered
Compensation: $55.00/hr
$60.71/hr
Responsibilities
You will be responsible for gathering estimates on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensuring tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates
Drive seamless interaction between the business (e.g., brand, medical, BIA), the rest of the WEPCC team, and Business Info and Analytics (matrix teams and agencies
Partners with business and other WCC functions (e.g., sales, meetings/congresses) on the development of channel-agnostic engagement and content strategy followed by a more specific digital channel strategy to meet business and customer needs
Delivers channel insights and recommendations for ongoing optimization of business plans
Leads cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact, and meeting objectives
Leverage Digital Capabilities and New ways of working principles, standards, and best practices to drive customer engagement for the business
Examples include and are not limited to CRM, web-sites, IVAs, l, social media, Remote Engagement and Search Engine Marketing
Other examples to be identified based on business/customer needs and prioritized according to the Capabilities Roadmaps
Obtains Production estimates for a book of work for a series of brands or Therapeutic area – provides the Production Management Lead with ongoing financial reporting across production/execution, reconciles on monthly basis
Cross-collaborates on the content planning timing in order to execute required campaigns
Collaborates with Capability Leads, IT and Engagement Planner to schedule resources and plan executions
Tracks 8 stages of cycle of campaigns and coordinates across the matrix to meet deadlines where timing may be challenged
Is aware of KPIs and is informed of campaign analytics with Business Intelligence Analytics to help assess content performance to prepare for course corrections and enhancements
Champion of Projects within Veeva and Presenting work in PREP
Performs QA and spot checking across materials for both digital and print
Responsible for IVA and Email pushes to market
Runs or attends status meetings for Brand or Therapeutic area with matrix participants
Will learn Tools used to support project management, workflow, timelines, finances, etc
and inform improvements needed and in some cases lead a project with IT
Serves as a dedicated digital engagement point-of-contact for Brand Team members and Agencies
Ensure seamless execution of business strategy
Lead execution of digital campaigns/tactics
Provides input on functional plans
Collaborate with business leads across the alliance and WCC counterparts (e.g. field/congress patient engagement partners
Collaborate with AOR analytics team to ensure KPI identification, measurement plans and optimization of digital programs
Job description
Production Strategist Digital Marketing Manager- Pharma (Hybrid, Lawrenceville, NJ)

We are seeking a Production Strategist Digital Marketing Manager for a global pharmaceutical company. You will be responsible for gathering estimates on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensuring tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates. Drive seamless interaction between the business (e.g., brand, medical, BIA), the rest of the WEPCC team, and Business Info and Analytics (matrix teams and agencies. Partners with business and other WCC functions (e.g., sales, meetings/congresses) on the development of channel-agnostic engagement and content strategy followed by a more specific digital channel strategy to meet business and customer needs. Delivers channel insights and recommendations for ongoing optimization of business plans. Leads cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact, and meeting objectives. Leverage Digital Capabilities and New ways of working principles, standards, and best practices to drive customer engagement for the business. Examples include and are not limited to CRM, web-sites, IVAs, l, social media, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the Capabilities Roadmaps

This is a 40-hour per-week, 12-month contract (extensions possible), 50% onsite role in Lawrenceville, NJ.

This is a W2 role as a Stage 4 Solutions employee. Health benefits and 401K are offered.

Responsibilities
• Obtains Production estimates for a book of work for a series of brands or Therapeutic area – provides the Production Management Lead with ongoing financial reporting across production/execution, reconciles on monthly basis.
• Cross-collaborates on the content planning timing in order to execute required campaigns.
• Collaborates with Capability Leads, IT and Engagement Planner to schedule resources and plan executions.
• Tracks 8 stages of cycle of campaigns and coordinates across the matrix to meet deadlines where timing may be challenged.
• Is aware of KPIs and is informed of campaign analytics with Business Intelligence Analytics to help assess content performance to prepare for course corrections and enhancements.
• Champion of Projects within Veeva and Presenting work in PREP
• Performs QA and spot checking across materials for both digital and print.
• Responsible for IVA and Email pushes to market
• Runs or attends status meetings for Brand or Therapeutic area with matrix participants.
• Will learn Tools used to support project management, workflow, timelines, finances, etc. and inform improvements needed and in some cases lead a project with IT.
• Serves as a dedicated digital engagement point-of-contact for Brand Team members and Agencies. Ensure seamless execution of business strategy.
• Lead execution of digital campaigns/tactics. Provides input on functional plans.
• Collaborate with business leads across the alliance and WCC counterparts (e.g. field/congress patient engagement partners.
• Collaborate with AOR analytics team to ensure KPI identification, measurement plans and optimization of digital programs.

Requirements
• 3+ years in marketing and/or activation in large complex organization
• 2+ years of Print and Digital marketing management planning and budget allocation experience. HCP experience more than DTC.
• 2+ years Project Management experience (PMP not required, but ideal)
• Campaign Marketing and familiarity with Agile Principles
• Understanding marketing data performance and how it informs decision-making.
• Familiar with marketing asset specifications, templates, content management systems, workflows
• Experience managing external vendors, budgets, and invoicing including vendor performance management.
• PL or knowledge of Budget Management required
• Experience with all pharma marketing and launch scenarios, a plus
• Bachelor’s degree

Please submit your resume to our network at https://www.stage4solutions.com/careers/ (please apply to the Production Strategist Digital Marketing Manager- Pharma (Hybrid, Lawrenceville, NJ) role).

Please feel free to forward this project opening to others who may be interested.

Stage 4 Solutions is an equal-opportunity employer. We celebrate diversity and are committed to providing employees with an inclusive environment that is free of discrimination and harassment. All employment decisions are based on the job requirements and candidates’ qualifications, without regard to race, color, religion/belief, national origin, gender identity, age, disability, marital status, genetic information, or other applicable legally protected characteristics.

Compensation: $55.00/hr. - $60.71/hr. Read more