Digital Advertising Specialist

Job description
Descartes Unites the People and Technology that Move the WorldThe need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they're needed, when they're needed.We're one of the most broadly deployed logistics and supply chain technology companies in the world. More than 26,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. Descartes is publicly traded (Nasdaq:DSGX, TSX:DSG) with headquarters in Waterloo, Ontario, Canada, and offices and partners around the world. With record financial performance for more than 16 years, we lead the industry in innovation investment. Every day, logistics service providers, manufacturers, retailers, distributors, and other logistics-intensive businesses of all sizes rely on our scale, stability, and comprehensive solution footprint to move what's most important to them. Learn more at www.descartes.com.We're growing fast and invite you to join our amazing team.We are seeking a highly motivated and experienced Digital Advertising (PPC) Specialist to join the Descartes team in this newly created position, reflecting our continued growth. In this role, you will be responsible for creating, managing, and optimizing digital advertising campaigns across platforms like Google, Bing, LinkedIn, Meta Ads, and more, with a focus on driving B2B lead generation and maximizing return on ad spend (ROAS). You'll collaborate closely with our product marketing teams, leveraging data-driven insights and experimenting with new channels such as Reddit Ads and programmatic display. Additionally, you will manage multiple ad accounts, provide corporate reporting, and help integrate ad strategies from acquired businesses into Descartes' broader advertising ecosystem. With a keen eye for detail, strong analytical skills, and excellent communication abilities, you'll thrive in a dynamic and innovative environment, making a significant impact on our digital marketing efforts.Responsibilities:Work directly with Descartes' product marketing teams to set up, maintain and optimize digital advertising (PPC) campaigns, primarily across Google, Bing, LinkedIn Meta Ads.Leverage qualitative lead/opportunity data from CRM to aid in decision-making and maximize ROASExperiment with and strategically incorporate new ad channels/platforms such as Reddit Ads and Programmatic DisplayDevelop and manage a process to "Decartize" ad accounts from acquired businesses and roll into the larger Descartes advertising ecosystem that you are responsible forProvide holistic corporate reporting on a quarterly, semi-annual and annual basis and fulfill ad hoc reporting requests as neededServe as a subject matter expert by staying on top of the latest trends/happenings in digital advertisingRequirements:3-5 years' experience managing optimizing digital advertising campaigns (PPC) focused on B2B lead generationProficiency with search and social advertising platforms, especially Google Ads, Bing Ads, LinkedIn Ads, Meta Ads Reddit AdsBonus Qualifications:Digital marketing agency experience with exposure to 10+ clients' ad accountsGoogle Ads certifications (current or past)Experience with programmatic display advertisingExperience implementing event-based conversion tracking using Google Tag Manager and GA4Experience with Looker Studio and/or a comparable data analytics/visualization toolProfessional Competencies:Exceptional analytical and critical thinking skillsExtreme attention-to-detailStrong communication and interpersonal skillsAbility to manage multiple accounts and juggle competing priorities without "dropping the ball"Salary Range:$70,000 to $80,000 CAD "Compensation information provided is a good faith estimate for this position only. Factors that may be used to determine your actual salary may include your specific skills as well as the years of experience you have. Similar positions located in different geographic regions will not necessarily receive the same compensation."Location: This is a remote opportunity, open to applicants authorized to work in Canada or the United States. #LI- RemoteJoin UsAs we scale, we're looking for new doers, collaborators and innovators to join Descartes in uniting the people and technology that move the world as the Global Leader in Logistics and Supply Chain Technology. We're entrepreneurial, hardworking, geeky-in-a-good way problem solvers. Guided by our values, we nurture a TEAM focused culture that invests in people and creates opportunities for advancement across a broad spectrum of career paths. We prioritize work-life balance and foster an environment with the space to take ownership, to be heard, and to carve a path for your individual accomplishments to help drive our success. At Descartes, everyone has a voice and the best idea wins, regardless of who makes it. We offer competitive compensation, great benefits, remote and flexible work hours, and the opportunity to join a company on an awesome mission with a great existing team and trajectory.Descartes also has a deep sense of environmental responsibility. Learn more about how we helped our customers save over 552,000 metric tons of CO2 in 2020 by reducing fuel and paper consumption: https://www.descartes.com/who-we-are/social-responsibility-sustainability/environmental-impact. Join a team that's committed to working with customers to conserve resources and enhance sustainability.If you feel you have 70% of the qualifications we are looking for, and Descartes sounds like the team and the mission you want to be part of, apply now. We can't promise it will be a fit, but we do promise to consider your experience.Through COVID-1+, we implemented a virtual hiring process and continue to interview and onboard candidates by video using Microsoft TEAMS. We record interviews and use them strictly for quality assurance, training and general record keeping purposes. Should you have any questions about this process, please connect with our hiring team in advance of scheduled interviews. We value the safety of each member of our community because we know we're all in this together.We are an Equal Employment employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected status, or any other characteristic protected by federal, provincial, or local law. For more information about our commitment to equal employment opportunity, please review our Code of Business Conduct and Ethics at Descartes.com. Descartes is committed to working with and providing reasonable accommodations to job applicants with disabilities. Applicants in North America with a disability who require a reasonable accommodation for any part of the application or hiring process can email us at hrna@descartes.com. Provide your name and contact information along with the accommodation needed to assist you with the application process. Your request will be responded to as soon as possible. Reasonable accommodations will be determined on a case-by-case basis. Read more