Product Marketing Senior Executive

Key Responsibilities

Project Ownership

Take ownership and ensure timely execution of projects by prioritizing based on business goals.

Strategic Communication

Coordinate all stakeholder communications – internal (design, product, sales, operations) and external (vendors, agencies, partners).

Act as a bridge between Product Development, Design, Packaging, and Marketing teams.

Product Marketing Management

Ideate and implement innovative marketing strategies for new and existing products.

Manage marketing content creation and ensure content alignment with brand identity.

Develop and manage product marketing collaterals including brochures, user manuals, and trade assets.

Creative Asset Management

Manage And Organize All Product Marketing Assets

Images Photos

Videos

Creatives Infographics

Print-ready files

Ensure brand consistency across all visual and written assets.

New Product Development

Collaborate in the development of new products across import, domestic, and special projects (e.g., Dolphin series).

Work closely with product teams on concept validation, feature alignment, and go-to-market readiness.

Design Packaging Oversight

Manage design and packaging projects with a ‘Maker Checker’ approach.

Ensure all product and packaging design guidelines meet brand, compliance, and print production standards.

Process Quality Control

Oversee the quality check process for all marketing guidelines, product printing, and packaging.

Continuously evaluate and improve internal processes for marketing execution and asset handling.

Data Asset Organization

Maintain And Update Product Marketing Databases For

Existing products

New launches

Organize and streamline all product marketing collaterals, stationery, and internal document repositories.

Offline Branding Projects

Lead offline marketing and branding initiatives for trade shows, BTL activations, and point-of-sale visibility.

Feedback Optimization

Gather, manage, and incorporate product feedback into future marketing and development efforts.

Explore new methods to cross-sell and upsell across product categories through targeted communication. Read more