Principal, WW Integrated Marketing - AI/ML, WW AWS Marketplace Marketing

DESCRIPTION
Have you ever thought about how AI will fundamentally transform how enterprises discover, procure, and deploy technology? Do you have experience driving category growth in high-velocity technology market segments? Are you excited about defining the marketing playbook for the fastest-growing segments in cloud computing?

We're looking for an experienced and driven marketing leader who thrives on building something new every day in the rapidly evolving AI/ML landscape to join the AWS Marketplace Marketing team.

Strong preference for Seattle, WA | San Diego, CA | and SFO/Bay Area, CA. Also available to sit in Arlington, VA, USA | Austin, TX, USA | Boston, MA, USA | Chicago, IL, USA | Dallas, TX, USA | New York, NY, USA |

Relocation to these specific cities available for external candidates only from within the US only.

Key job responsibilities
Category Strategy Positioning: Define go-to-market strategies for GenAI, ML, and Data Analytics categories

Integrated Campaign Development: Design and orchestrate execution for omni-channel campaigns targeting technical and business decision makers, from data scientists to CxO executives evaluating AI transformation initiatives

Partner Collaboration: Work with leading AI/ML partners to develop co-marketing programs, joint value propositions, and scale-focused partner marketing initiatives

Technical Content Thought Leadership: Work with solution architects, partners, and technical specialists to create content that demonstrates real-world AI/ML use cases, ROI models, and implementation guidance

Event Strategy Field Marketing integration: Lead category presence at key industry events (such as re:Invent, partner events)

Performance Analytics Optimization: Establish sophisticated measurement frameworks tracking everything from category awareness to solution adoption and customer lifetime value

Cross-functional Collaboration: Partner closely with Marketing, Sales, Technology, Operations, and Partner teams to ensure force multiplication and an exception experience for our customers and partners

A day in the life
Content is the foundation of what we do. Content is how we directly communicate with our customers, influence industry narratives, and cultivate meaningful integrated experiences. It serves as the bridge that connects our organization with audiences, shaping perceptions, driving engagement, and facilitating learning and growth on AWS. Content plays a pivotal role in shaping industry trends and conversations. It introduces new perspectives, challenges conventional thinking, and inspires innovation. Content should spark discussion, encourage collaboration, and contribute to the evolution of the industry.

About the team
Our team is dedicated to creating bar-raising content experiences across AWS events. We are a collaborative group of strategic thinkers, content visionaries, and event experts who work together to develop and deliver engaging, impactful content that resonates with audiences industry-wide and worldwide. We are experts at aligning content initiatives with broader business goals. We lead the content arm of AWS highest tiered event series, manage complex content operations, and ensure exceptional execution from strategy to delivery.

ABOUT AWS:

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
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BASIC QUALIFICATIONS
9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
5+ years of developing and managing acquisition marketing or channel programs experience
PREFERRED QUALIFICATIONS
Experience driving direction and alignment with large cross-functional teams and agency partners
- Cloud marketplace experience - familiarity with software procurement, ISV/channel ecosystems, and multi-dimensional business models
Deep understanding of AI/ML buyer personas, use cases, and technical evaluation criteria
Experience with Account-Based Marketing from strategy through execution
Mix of global and regional marketing experience and proven delivery of mass scale marketing programming

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,800/year in our lowest geographic market up to $211,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. Read more