PR Intern

Full job description
PR Intern – General PR


Role Overview:

A role in the Global Comms team, to help support PR and Marketing activities and grow your knowledge of the world of Comms.


Working closely with the PR Managers, you’ll be assisting with the writing and approval of press releases, conducting media sell ins, scheduling PR events, conducting research and much more.


You will work closely with PR agency partners, as well as other department teams, such as Product Marketing, Field Marketing and Content, to determine their PR needs and grow your business understanding.



Main Tasks and Responsibilities:

Internal Support


Supporting the PR and Marketing Managers with day-to-day work and campaign management, e.g.:

Drafting of press materials e.g. press releases, comments, quotes

Drafting copy for the internal newsletter/ensuring the PR SharePoint is up to date with the latest information and key items of coverage

Drafting campaign briefing documents

Liaising with and approvals from business leaders

Updating internal comms pages/calendar Training on the Emarsys Marketing Platform

Input to campaigns planning, ensuring plans include story angles, messaging, research, earned media, paid media and social media recommendations (PESO), liaising with the PR team social media intern.

Keeping the business informed by managing and updating the sales and marketing calendar with PR plans, ensuring press releases are published on website with an appropriate banner image and distributing relevant coverage reports to stakeholders

Ensuring all spokespeople are fully media trained, co-ordinating media training sessions where necessary and briefing spokespeople ahead of media interviews

Supporting webinars and events (as well as the yearly ‘PTTM Festival’ event)

Overseeing budget approvals, including raising POs and ensuring internal processes are adhered to

PR for the PR team – maintaining a database of SAP newsletters and ensuring PR content is included in a timely manner.


Agency Support

With the support of the PR Manager: day-to-day global PR and broadcast PR agency liaison, to maximise coverage opportunities and amplify existing coverage with dedicated local programs, including:

Attending weekly agency meetings

Working with the PR agencies, to develop materials / toolkits for localization

Driving media relations to increase and amplify reach in all regions

Supporting on reactive PR and helping agencies respond to relevant news stories with the right spokesperson comment

Ensuring PR is measured and reported back meaningfully by:

Pulling together and helping to improve coverage reports, ensuring agency post campaign wraps measure brand uplift and future recommendations


Your Profile


Any qualifications considered

Excellent written and verbal communication

Good attention to detail

Strong research and analytical skills - comfortable analysing and interpreting data to shape stories

Organised and adaptable in managing workload / workstreams

Comfortable speaking to media and stakeholders

Good understanding of and experience using social media platforms

Proficient in Microsoft Office

You can work minimum 30 hours per week


What We Offer


Leading global customer engagement platform integrated with SAP CX

An inspiring and positive environment, working alongside talented, friendly and passionate people

Many learning opportunities

A close, supportive team

Flexible working: remote/hybrid opportunity Read more