Performance Marketer : Google Ads

Job Title: Performance Marketer - Google Ads | North America Focus

Shift - 7 PM - 4 AM IST

Location - Remote (USA)

Job Description:

We are looking for a Google Ads Campaign Manager with hands-on expertise in Performance Max campaigns and a proven record of generating leads for SMBs in North America .

You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset . Your main KPI is performance — real leads, real ROAS, real revenue.

Key Responsibilities:
• Strategically launch and manage Google Performance Max campaigns
• Target local and regional SMBs in the USA
• Use a test-and-scale approach — build hypotheses, validate with data, scale winners
• Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
• Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)
• Own campaign performance — be responsible for hitting lead and sales KPIs
• Coordinate with internal sales/marketing teams on alignment and landing page optimization

You Must Have:
• Proven experience running Performance Max campaigns for SMBs
• Understanding of North American SMB segments and customer behavior
• Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance
• Expertise in lead generation, ROAS optimization, and scaling budget
• Strong communication, English proficiency, and result ownership. Read more