Performance Marketer (Digital Marketing)

Skills
A
B Testing
Optimization
Facebook Pixel
Facebook Ads Manager
Marketing Strategy
Advertising Campaigns
Target Audience
Ads Reporting
Analytics
Strategic Collaboration
Profile
Post
performance MarketerKey Responsibilities Campaign Management
Develop
implement
and manage Facebook ad campaigns
Monitor campaign performance and adjust strategies as needed to meet client goals
Ensure campaigns are delivered on time and within budget
Audience Targeting
Utilize Facebooks audience targeting tools to reach the right demographics
Conduct audience research to identify and segment target markets
Create custom audiences and lookalike audiences to maximize ad effectiveness
Ad Creation
Design and develop ad creatives including images
videos
and copy
Test different ad formats
carousel
video
collection
etc

to determine the most effective approach
Collaborate with the design team to produce high
quality visual content
Analytics and Reporting
Track and analyze campaign performance using Facebook Ads Manager and other analytics tools
Generate detailed reports on campaign metrics
KPIs
and ROI
Provide insights and recommendations for improving campaign performance
Budget Management
Allocate and manage advertising budgets effectively
Optimize ad spend to achieve the best possible ROI
Communication
Regularly communicate with Managing Directors to update them on campaign progress
Present reports and insights to Managing Directors
and address any concerns or questions
Collaborate with Managing Director to understand their business objectives and tailor campaigns accordingly
Requirements4 Years of Facebook Ads ExperienceExpertise in Facebook Ads ManagerComfortable with Ads Reporting
AnalyticsUnderstanding of Facebooks Ad PoliciesAbility to Create
Manage CampaignsExperience with A
B Testing
OptimizationKnowledge of Targeting
Custom AudiencesProficiency in Ad Copy
Creative DevelopmentExperience with Facebook Pixel ImplementationStrong Communication
Collaboration SkillsQualificationBachelors degree in Marketing
Advertising
or a related field is preferred Read more