We are seeking a results-driven Sr. Paid Media Executive to develop and execute data-informed marketing strategies. The ideal candidate will manage all paid digital marketing campaigns, optimize performance across platforms, and drive measurable results in customer acquisition, retention, and engagement.
Key Responsibilities:
• Strategy Planning:
• Develop and execute performance marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.).
• Plan campaigns with clear ROI and performance goals aligned with business objectives.
• Campaign Management:
• Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.
• Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.
• Analytics Optimization:
• Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).