Marketing Specialist

Location
Mascot NSW
 
Benefits
Pulled from the full job description
Parental leave
Gym membership
 
Full job description
Posted: 30/07/2025
Closing Date: 27/08/2025
Job Type: Contract
Location: Collingwood or Mascot
Job Category: Banking and Financial Services
Through the merger of Bank Australia and Qudos Bank we’re creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, we’re building on the strong foundations of our history and shared values as we bring together the best of both banks.

The Marketing Specialist plays a key role in delivering marketing and engagement strategies for both Qudos Bank and Bank Australia, driving member engagement, supporting retail and broker networks, and managing sponsorships and third-party partnerships.

This role oversees member communications, special projects, and interest rate updates across customer-facing channels, ensuring timely and consistent messaging. With a strong focus on member engagement, the specialist coordinates the monthly campaign calendar, branch events and broker marketing.

Additionally, the role manages Qudos Bank’s sponsorship of Qudos Bank Arena, collaborates with creative agencies for campaign execution, and oversees marketing systems including Eloqua, Intelligence Bank, and Jira to ensure efficient campaign delivery and team operations.

Why join us

We have big plans to become Australia’s leading purpose-driven bank.
As a certified B Corp, we’re part of a global business community who meet the highest social and environmental standards, balancing profit and purpose.
Every role and person in our bank is essential to bringing our values, purpose and aspiration to life.
We offer flexible working options, competitive salary and 13% super.
Our staff have access to a range of meaningful benefits to support their physical and mental wellbeing including 24/7 free counselling, free flu vaccinations and discounted gym memberships.
We also support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation and family violence leave; and the opportunity for bonus annual leave.
We support our staff to grow their careers through learning and development and an organisational culture where we reward and recognise innovation and values, not long hours.
We are committed to building an inclusive culture and a diverse workforce that reflects the Australian community.
We care for a conservation reserve – where we work with key partner organisations to protect threatened species and involve staff in conservation.
What you will be doing

Contribute to the annual marketing plan and maintain a rolling 12-month campaign calendar
Lead end-to-end execution of integrated marketing campaigns across digital, social, email (Eloqua), and direct channels
Ensure campaigns deliver consistent, engaging brand experiences aligned with strategic goals
Monitor and analyse campaign performance, applying insights to optimise future activity
Manage customer communications to support campaigns, ensuring clarity, compliance, and brand tone
Coordinate internal marketing communications to keep staff informed and engaged
Oversee interest rate change communications across all customer-facing channels, ensuring accuracy and timely updates
Develop and maintain procedures for interest rate updates and stakeholder approvals
Support broker engagement through targeted marketing strategies, communications, and merchandise distribution
Manage sponsorships and third-party partnerships, including Qudos Bank Arena and partners like NobleOak, Allianz, and Convera
Plan and execute joint marketing initiatives with third-party partners and internal teams
Provide marketing support to branches and the Contact Centre, including signage, digital screens, and in-branch communications
Monitor and report on the marketing budget, identifying opportunities for cost efficiency
Manage marketing systems including Eloqua, Intelligence Bank, and Jira, and support system transitions
Provide daily guidance and workflow coordination to direct reports, fostering team collaboration and performance
What you will bring

Deep understanding of and alignment with the Bank’s values and culture, maintaining high service standards
Exceptional interpersonal, verbal and written communication skills with strong stakeholder engagement capabilities
Proven ability to lead and collaborate across teams in a dynamic environment, supporting both internal and external relationships
Results-oriented and self-motivated, with excellent project management skills to balance competing priorities
Demonstrated experience in planning and executing multi-channel marketing campaigns that drive engagement and business outcomes
Skilled in developing customer and internal communications that are clear, compliant, and on-brand
Strong analytical skills to track campaign performance and provide actionable insights for improvement
Experience managing marketing budgets, reporting, and delivering campaigns on time and within budget
Ability to lead a small team, conduct regular 1:1s, and review KPIs to support professional development
Bachelor’s degree in marketing, Communications, or a related field
Extensive marketing experience, including CRM and automation (Eloqua experience highly regarded)
Experience briefing creative agencies and managing digital asset platforms to meet regulatory standards
Prior experience in financial services or customer-owned banking is advantageous
Commitment to Bank Australia’s purpose, aspiration, values and brand as well as the B Corp ethos.
By submitting an application you agree to Bank Australia’s Privacy Policy for applicants and confirm that you are legally able to work in Australia. Bank Australia is an equal opportunity employer committed to sustainable development. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people, people from different cultural backgrounds and people with disabilities because we want to reflect the diversity of our communities. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace.

Bank Australia reserves the right to withdraw this advertisement at any time. Candidates will be progressed as applications are received, rather than after the advertisement closure date. If you wish to be considered, please submit your application as soon as possible. Please note, the successful candidate will be subject to satisfactory background checks including but not limited to police and previous employment.

 
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