Marketing Platform Auto Specialist

Skill required: Marketing Operations - Campaign Management

Designation: Marketing Platform Auto Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 6++,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? • The Channel Activation Specialist is responsible for supporting the execution of channel strategies and ensuring seamless activation across multiple sales and distribution channels. • This role focuses on driving customer engagement, optimizing channel performance, and collaborating with internal and external stakeholders to deliver on business objectives. • The Channel Activation Specialist ensures that all channel activities align with the overall strategy while maintaining a consistent and high-quality customer experience

What are we looking for? • Strong understanding of channel activation principles and best practices. • Proficiency in CRM tools, data analysis software, and project management platforms. • Knowledge of digital marketing techniques and tools. • Ability to analyze performance data and generate actionable insights. • Budget management and resource allocation skills. • Excellent communication and interpersonal skills. • Strong organizational and project management abilities. • Problem-solving skills with a customer-centric approach. • Ability to adapt to dynamic market conditions and changing priorities • Collaborative mindset with a focus on teamwork and relationship-building. • 3-5 years of experience in channel activation, sales support, or marketing. • Experience in managing multi-channel strategies and working with external partners. • Familiarity with both digital and traditional activation channels. • Proven track record of supporting successful campaigns and initiatives

Roles and Responsibilities: •• Support the implementation of channel plans, ensuring alignment with overarching business strategies and customer needs. • Collaborate with marketing and sales teams to launch and monitor promotional campaigns and initiatives within the designated channels. • Track and analyze channel performance metrics, providing actionable insights to enhance effectiveness and efficiency. • Partner with internal teams, external vendors, and distributors to ensure successful activation of channel programs. • Manage resources, budgets, and timelines effectively to ensure the smooth execution of channel activities. • Gather feedback from customers and partners to identify areas of improvement and innovation in channel execution. • Provide guidance and training to channel partners to ensure alignment with brand and operational standards. • Ensure all channel activities adhere to regulatory requirements and organizational policies Read more