Marketing Manager - (WA874)

Devane Beauty is a premium beauty brand based in the US. We are looking for an experienced and creative Marketing Social Media Manager to help us expand our online presence. You will be responsible for managing our Facebook, Instagram, TikTok, , Pinterest and YouTube accounts, growing followers organically, and handling SEO and ads.
High Level Responsibilities
Develop marketing strategies: Create marketing strategy to grow to $10MM in 18 months
Develop marketing plans: Create and implement marketing plans to acquire, engage, and convert leads
Execute multi-channel projects: execute and manage digital, print, video, email, retail, and social media campaigns
Build brand awareness: Create and manage brand language that resonates with the target audience
Ensure top-notch customer experience: Evaluate end-to-end customer experience across multiple channels and touchpoints
Manage marketing activities: Oversee marketing operations and activities, including campaigns, materials, and social media
Analyze market trends: Monitor customer feedback and market trends to identify opportunities. This includes performing market research including competitor and market positioning.
Collaborate with other teams: Work with sales, product, digital, and creative teams to create campaigns and content for blogs, websites, social media, advertisements, and other marketing materials. Other areas of work include influencer marketing, email marketing, etc.
Manage social media marketing: manage all aspects of social media marketing.
Execute email marketing: manage all aspects of social media marketing.
Execute podcast: manage all aspects of podcasts.
Reporting: Prepare marketing reports, campaign performance summaries, and sales support data. Monitor and track key marketing KPIs, such as website traffic and engagement rates.
Manage event marketing: manage all aspects of event marketing.
Create partnerships: Create partnerships with various organizations, companies, and individuals to drive brand awareness and increase revenue
Create communications: Create manage communications related to all external organizations, individuals, consultants, customers in addition to creating promotional messaging for products
Campaign management: Create and manage various campaign that includes ads, email marketing
Support graphic multimedia design: Oversee graphic design projects branded assets for campaigns, events, and outreach materials
Support website updates SEO initiative: work with the IT team to provide them with marketing assets, graphics, and content updates including landing pages, lead magnets, and paid ad creative. Maintain, optimize, and expand the company website to align with branding and strategic goals. Implement SEO best practices to drive organic traffic and improve search engine rankings.
Marketing Technology Management: Maintain and administer the marketing stack, including marketing automation platforms and CRM systems. Ensure integration, functionality, and reporting accuracy across platforms.
Recruit, Mentor and Train the team: Recruit talent for needed skillsets that we plan to perform in-house mentor and train the new recruits
Qualifications
Experience working in a startup environment with the ability to thrive under pressure, self-drive, and manage tasks independently. 8 years of relevant experience are required. Background in retail, ecommerce in the beauty, fashion or lifestyle industry is highly preferred.
Our work culture requires you to be committed, collaborate tightly, move fast, be always engaged, and constantly achieve outcomes.
Ownership, accountability, transparency, and the ability to deliver in a fast-paced environment are required to successfully deliver this role.
If you thrive in a fast-paced environment and have a track record of delivering successful marketing outcomes, we would love to hear from you!
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