Marketing Manager - Content and Digital Marketing
Job Description
Manager - Content and Digital Marketing to function as an "autonomous growth pod," owning the entire lifecycle of Karkinos’ content development and digital authority—from brand, human, and scientific storytelling to performance conversion.
We are looking to hear from professionals who have independently executed integrated strategies and successfully translated complex scientific narratives into market demand using content, data, and AI.
Job Description - Manager (Content and Digital Marketing)
• Location: Navi Mumbai (on-site)
• Experience: 4-6 years as a creator- marketer, ideally within healthcare, biotech, health-tech or pharmaceutical industry.
• Reporting to: Head- Marketing and Communications
• Key Deliverables
Global Brand Positioning:
• Position Karkinos as the foundational "operating system" for cancer care globally. You architect narratives where our data insights serve as the essential standard in the precision medicine domain.
Independent Content Creation:
• You own the full lifecycle of brand and scientific storytelling. You translate complex clinical information and data into high-quality, stakeholder-relevant content using contemporary formats without needing external creative support.
Organic Velocity & Social Influence:
• You execute an ambitious social media strategy to dominate the oncology and genomics narrative. You use smart, bold tactics to trigger organic reach and turn clinical milestones into industry benchmarks. You treat social platforms as a real-time engine to win mindshare and build an active community through high-frequency, high-impact engagement.
Growth & Performance Engine:
• You build and manage global B2B and hyper-local B2C digital funnels to drive high-value genomic screenings and clinical partnerships, optimising revenue-to-spend ratio and drive exponential volume scale up.
AI-Agentic Automation:
• Deploy AI-native systems to automate 80% of repetitive marketing tasks, secure 10x productivity—focusing 100% of your energy on high-value strategic influence and narrative design.
Plug-and-Play:
• You connect the dots across clinical, technical, and business domains. You use logical inference and simple, modern analogies to turn complex data into intuitive stories that any audience segment understands immediately.
Essential Attributes (Skills):
• Full-stack content creation, distribution and impact measurement
• Ability to translate deep-tech/clinical data into relatable analogies
• Expertise in B2B/B2C/D2C funnel architecture and algorithm hacking
• Proficiency in deploying AI Agents for workflow automation
• Ability to operate independently in a high-growth ambitious environment
Send your application to kainat.khan@karkinos.in.
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