Verified Job
Marketing
Meta Ads Specialist
Marketing
#823993
Remote / WFH
Princeton IT Services, Inc
Job Description
Job Title : Meta Ads Specialist
Location: Gudivada, Andhra Pradesh
Shift Timings: 6:30 PM 3:30 AM IST
Experience: 2 5 Years
Employment Type: Full-Time
Key Responsibilities
• Plan and execute Meta advertising campaigns aligned with business and marketing objectives.
• Create, manage, and optimize campaigns across Facebook and Instagram, including Lead Generation, Traffic, Engagement, Conversion, and Sales campaigns.
• Conduct audience and market research to develop effective targeting strategies.
• Build and manage Custom Audiences, Lookalike Audiences, Retargeting Audiences, exclusions, and segmentation strategies.
• Monitor campaign performance and optimize budgets, bids, audiences, placements, creatives, and campaign structures.
• Conduct A/B testing of ad creatives, copy, audiences, offers, and campaign strategies.
• Analyze key performance metrics including CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and frequency.
• Collaborate with content, design, and creative teams to develop high-performing ad creatives, messaging, and copy.
• Track leads, conversions, and campaign performance to ensure accurate attribution and reporting.
• Work with Meta Pixel, Conversions API (CAPI), Events Manager, and other tracking tools as required.
• Identify opportunities to reduce acquisition costs and improve campaign performance and ROI.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Stay updated on Meta Ads policies, algorithm changes, new ad formats, targeting capabilities, and industry trends.
• Troubleshoot campaign delivery, tracking, attribution, and performance-related issues when required.
Required Skills & Qualifications
• 2 5 years of hands-on experience in Meta/Facebook & Instagram advertising.
• Strong understanding of Meta Ads Manager and campaign structures.
• Experience managing campaigns focused on Lead Generation, Conversions, and Sales.
• Strong knowledge of audience targeting, retargeting, lookalike audiences, and exclusions.
• Experience with Meta Pixel, Events Manager, and Conversions API.
• Strong analytical skills with the ability to interpret campaign performance data.
• Hands-on experience with A/B testing and campaign optimization.
• Ability to manage advertising budgets and optimize campaigns for ROI/ROAS and acquisition costs.
• Good understanding of digital marketing funnels and conversion tracking.
• Strong communication and collaboration skills.
• Ability to work independently and meet performance-driven objectives.
Preferred Skills
• Experience with Google Analytics/GA4, Google Tag Manager, CRM platforms, and lead tracking systems.
• Experience working with creative teams on performance-driven ad creatives.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience managing campaigns for lead-generation or e-commerce businesses.
Location: Gudivada, Andhra Pradesh
Shift Timings: 6:30 PM 3:30 AM IST
Experience: 2 5 Years
Employment Type: Full-Time
Key Responsibilities
• Plan and execute Meta advertising campaigns aligned with business and marketing objectives.
• Create, manage, and optimize campaigns across Facebook and Instagram, including Lead Generation, Traffic, Engagement, Conversion, and Sales campaigns.
• Conduct audience and market research to develop effective targeting strategies.
• Build and manage Custom Audiences, Lookalike Audiences, Retargeting Audiences, exclusions, and segmentation strategies.
• Monitor campaign performance and optimize budgets, bids, audiences, placements, creatives, and campaign structures.
• Conduct A/B testing of ad creatives, copy, audiences, offers, and campaign strategies.
• Analyze key performance metrics including CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and frequency.
• Collaborate with content, design, and creative teams to develop high-performing ad creatives, messaging, and copy.
• Track leads, conversions, and campaign performance to ensure accurate attribution and reporting.
• Work with Meta Pixel, Conversions API (CAPI), Events Manager, and other tracking tools as required.
• Identify opportunities to reduce acquisition costs and improve campaign performance and ROI.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Stay updated on Meta Ads policies, algorithm changes, new ad formats, targeting capabilities, and industry trends.
• Troubleshoot campaign delivery, tracking, attribution, and performance-related issues when required.
Required Skills & Qualifications
• 2 5 years of hands-on experience in Meta/Facebook & Instagram advertising.
• Strong understanding of Meta Ads Manager and campaign structures.
• Experience managing campaigns focused on Lead Generation, Conversions, and Sales.
• Strong knowledge of audience targeting, retargeting, lookalike audiences, and exclusions.
• Experience with Meta Pixel, Events Manager, and Conversions API.
• Strong analytical skills with the ability to interpret campaign performance data.
• Hands-on experience with A/B testing and campaign optimization.
• Ability to manage advertising budgets and optimize campaigns for ROI/ROAS and acquisition costs.
• Good understanding of digital marketing funnels and conversion tracking.
• Strong communication and collaboration skills.
• Ability to work independently and meet performance-driven objectives.
Preferred Skills
• Experience with Google Analytics/GA4, Google Tag Manager, CRM platforms, and lead tracking systems.
• Experience working with creative teams on performance-driven ad creatives.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience managing campaigns for lead-generation or e-commerce businesses.
