Verified Job
Marketing
Marketing and Social Media Manager
Marketing
#823974
Remote / WFH
AL SHIFA HEALTH
Job Description
Job Title: Marketing & Social Media Manager — Healthcare
Location: Umayanalloor, Kollam, Kerala
Engagement: Freelance/Part-Time
Work Mode: Hybrid
About Us
A primary care clinic in Kollam, running for 23 years. We offer general physician OPD, in-house diagnostic lab, pharmacy, and day-care beds under one roof.
Key Responsibilities
• Independently plan and execute the monthly content calendar for Instagram and Facebook
• Develop creative content ideas, campaign concepts, and seasonal promotions
• Visit our Umayanalloor clinic 1-2 times per week to shoot reels, procedure videos, staff features, and interactive content
• Design social media creatives, posters, flyers, and marketing materials using Canva, Adobe Photoshop, or similar tools
• Manage Instagram and Facebook pages — regular posting, DMs, comments, community engagement
• Plan and execute WhatsApp and SMS campaigns for offers, health camps, and patient recall
• Set up, run, and optimise Meta Ads and Google Ads
• Track performance and share a weekly report with the CEO — spend, reach, leads, conversions
• Ensure all patient-facing content complies with medical privacy norms
• Stay updated on social media trends and platform algorithm changes
Required Qualifications
• 2-5 years of hands-on experience in content creation and social media management
• Proven experience running Meta Ads and Google Ads with documented results
• Proficiency in Canva and Adobe Photoshop / Illustrator or similar design tools
• Basic video editing skills (CapCut, Premiere Rush, or similar)
• Fluent in Malayalam and English — spoken and written
• Excellent copywriting and storytelling ability
• Own laptop, editing setup, smartphone/camera, and reliable transport to Umayanalloor
• Prior work with clinics, hospitals, or wellness brands is a strong plus
• Experience with WhatsApp Business API tools (WATI, MSG91, Interakt) is a plus
Skills Required
• Independent campaign planning and execution
• Creative thinking and visual storytelling
• Graphic design (Canva, Photoshop)
• Copywriting in Malayalam and English
• Social media strategy and analytics
• Time management and self-discipline
• Attention to detail
What We Offer
• Monthly retainer — negotiable based on experience and portfolio
• Hybrid work — flexible remote schedule with scheduled clinic visits
• Direct reporting to the CEO
• Cell phone reimbursement
• Long-term engagement with a stable, growing healthcare brand
• Opportunity to scale scope and retainer as we expand to more branches
Location: Umayanalloor, Kollam, Kerala
Engagement: Freelance/Part-Time
Work Mode: Hybrid
About Us
A primary care clinic in Kollam, running for 23 years. We offer general physician OPD, in-house diagnostic lab, pharmacy, and day-care beds under one roof.
Key Responsibilities
• Independently plan and execute the monthly content calendar for Instagram and Facebook
• Develop creative content ideas, campaign concepts, and seasonal promotions
• Visit our Umayanalloor clinic 1-2 times per week to shoot reels, procedure videos, staff features, and interactive content
• Design social media creatives, posters, flyers, and marketing materials using Canva, Adobe Photoshop, or similar tools
• Manage Instagram and Facebook pages — regular posting, DMs, comments, community engagement
• Plan and execute WhatsApp and SMS campaigns for offers, health camps, and patient recall
• Set up, run, and optimise Meta Ads and Google Ads
• Track performance and share a weekly report with the CEO — spend, reach, leads, conversions
• Ensure all patient-facing content complies with medical privacy norms
• Stay updated on social media trends and platform algorithm changes
Required Qualifications
• 2-5 years of hands-on experience in content creation and social media management
• Proven experience running Meta Ads and Google Ads with documented results
• Proficiency in Canva and Adobe Photoshop / Illustrator or similar design tools
• Basic video editing skills (CapCut, Premiere Rush, or similar)
• Fluent in Malayalam and English — spoken and written
• Excellent copywriting and storytelling ability
• Own laptop, editing setup, smartphone/camera, and reliable transport to Umayanalloor
• Prior work with clinics, hospitals, or wellness brands is a strong plus
• Experience with WhatsApp Business API tools (WATI, MSG91, Interakt) is a plus
Skills Required
• Independent campaign planning and execution
• Creative thinking and visual storytelling
• Graphic design (Canva, Photoshop)
• Copywriting in Malayalam and English
• Social media strategy and analytics
• Time management and self-discipline
• Attention to detail
What We Offer
• Monthly retainer — negotiable based on experience and portfolio
• Hybrid work — flexible remote schedule with scheduled clinic visits
• Direct reporting to the CEO
• Cell phone reimbursement
• Long-term engagement with a stable, growing healthcare brand
• Opportunity to scale scope and retainer as we expand to more branches
