Marketing Automation Architect

Who are we?

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.


Our culture is based on collaboration and the growth and development of our teams. We hire hardworking people who thrive on solving challenging problems and give them opportunities to hone new skills and try new approaches, as we grow our product portfolio with new software and network architecture solutions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Job Summary

At Equinix, we're on a journey to do our best. Helping the customers and businesses we serve make better and smarter decisions, enabling them to receive the support they need to grow and succeed in the right ways.

The Marketing Automation Architect ensures the stability, performance, and reliability of our marketing automation technology stack. This position leverages deep technical expertise, with a strong focus on the Salesforce Marketing Cloud suite of products, to bridge the gap between marketing needs and technical solutions. The role emphasizes maximizing the native capabilities of the Salesforce platform to solve business challenges without relying on external solutions.

This individual will contribute to maximizing the value of our marketing automation technology investments and be a key driver in shifting the team from reactive problem-solving to proactive system management.

Responsibilities

Lead End-to-End Salesforce Marketing Cloud Delivery

Lead the implementation, configuration, and optimization of our Marketing Automation Platforms. Utilize in-depth knowledge of Salesforce Marketing Cloud to design and implement effective marketing automation solutions

Salesforce-Native Solution Development

Identify and implement solutions within the Salesforce ecosystem rather than external tools. Leverage the full capabilities of the Salesforce platform to solve business challenges creatively and efficiently

Client Partnership Communication

We will act as the main point of contact for technology-related questions from our internal customers and strategic vendors, providing regular updates and managing expectations. Understand our business objectives and tailor our Marketing Automation solutions to meet their needs

Data Strategy Technology Development

Work closely with the Data Strategy team to define data and integration requirements and develop effective customer journeys. Translate marketing strategies into technical requirements within Salesforce

Marketing Systems Analysis

Collaborate with marketing stakeholders to understand and translate their needs into system requirements across our Marketing Automation Platforms. Analyze existing marketing systems to identify areas for improvement and efficiency gains

Technical Troubleshooting Optimization

Investigate and diagnose system issues within Salesforce, working closely with technical teams to implement solutions. Perform root cause analysis to prevent recurring problems. Identify opportunities to optimize system performance and efficiency within our platforms

Proactive System Monitoring:

Implement and maintain system monitoring tools and dashboards to track performance metrics, identify anomalies, and predict potential issues. Proactively analyze system logs and performance data to identify trends and areas for improvement

User Acceptance Testing (UAT)

Develop and execute UAT plans for new system implementations, upgrades, and changes. Collaborate with stakeholders to define test cases, document results, and ensure systems meet business requirements

Documentation Knowledge Sharing

Maintain accurate and up-to-date documentation for system configurations, monitoring procedures, and UAT processes. Contribute to a knowledge base for future reference and team learning

Qualifications

3+ years of experience working with Salesforce platforms, particularly Marketing Cloud and Sales Cloud

Strong ability to solve business problems within the Salesforce ecosystem rather than seeking external solutions

Salesforce Marketing Cloud Email Specialist (MCAE) certification (or equivalent demonstrable experience)

Salesforce Administrator certification (or equivalent demonstrable experience)

Proven experience in system monitoring, performance optimization, and UAT

Strong analytical and problem-solving skills with a proactive mindset

Understanding of marketing processes and technologies

In-depth knowledge of system monitoring tools and techniques

Experience with data analysis and interpretation

Excellent communication and collaboration skills

Ability to work independently and as part of a team

Desired Skills

Additional Salesforce certifications (Marketing Cloud, Sales Cloud, Data Cloud, Personalization and Intelligence products)

5+ years of experience with Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce Sales Cloud, and other Salesforce platforms

Experience with Salesforce scripting or programming languages (e.g., AMPscript, SSJS, APEX, SQL)

Experience with integrating different systems within the Salesforce ecosystem

Knowledge of ITIL or other IT service management frameworks

Knowledge of project management methodologies (e.g., Agile, Waterfall)

Experience with marketing automation and campaign management within Salesforce

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. Read more