Marketing Artist

We are seeking a talented and creative Digital Marketing Artist to join our team and contribute to the success of our mobile game through visually engaging user acquisition (UA) campaigns and social media content. As a Digital Marketing Artist, you will be responsible for creating eye-catching graphics and visuals that resonate with our target audience, using your artistic skills, creativity, and a keen understanding of color psychology. Your work will play a crucial role in attracting and retaining players, driving user engagement, and promoting our game effectively.

JOB LOCATION: Navi Mumbai (Belapur)

EXPERIENCE: 3-5 years

Key Responsibilities

Graphic Design
• Create visually appealing graphics and visuals for user acquisition (UA) campaigns across various advertising platforms.
• Design eye-catching social media content, including images, GIFs, videos, and other interactive elements.
• Develop stunning artwork for app store listings, promotional banners, and in-game assets.

Creativity and Innovation
• Stay up-to-date with the latest design trends and incorporate innovative concepts into your work.
• Brainstorm and propose creative ideas for UA campaigns and social media content to maximize user engagement.

Color Psychology
• Utilize a deep understanding of color psychology to choose color schemes that resonate with our target audience and evoke desired emotions.

Cross-functional Collaboration
• Collaborate closely with the marketing team to understand campaign objectives and tailor visuals accordingly.
• Work with game developers to ensure that in-game assets are consistent with the overall marketing strategy.

Asset Optimization
• Adapt and optimize graphics for various platforms, screen sizes, and resolutions.

Brand Consistency
• Maintain brand consistency across all marketing materials and ensure they align with the game's art style and messaging.

Qualifications
• Bachelor's degree in Graphic Design, Digital Media, or a related field (or equivalent experience).
• Proven experience in graphic design, with a portfolio showcasing previous work in digital marketing and advertising.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).
• Strong artistic skills with an eye for detail, color, and composition.
• Knowledge of mobile game marketing trends and best practices is a plus.
• Excellent communication and teamwork skills.
• Ability to meet deadlines and handle multiple projects simultaneously.
• Experience with video editing and motion graphics is a bonus.

If you are a creative and passionate artist who can use the power of visuals to captivate audiences and drive user acquisition for our mobile game, we'd love to hear from you. Join our team and be a part of the exciting world of mobile game marketing. Read more