Influencer Marketing Manager

Company Overview: Founded in 2022, SkinInspired is here to raise the bar for skincare

in India, using the hero ingredients of skincare to enhance the natural radiance of your

skin. We understand the importance of a simplified skincare routine and that’s why we

have all the science-based basic and essential ingredients one looks for in a skincare

product. We know your skin is as unique as you are, and so, we have a solution for all

skin types and concerns. We are funded by Unilever Ventures.

Job Overview: We’re hiring an Influencer Marketing Manager to lead creator

campaigns, drive UGC content, and scale brand advocacy at SkinInspired. You'll

manage end-to-end influencer collaborations, optimize for performance, and build a

strong creator community that reflects our luxury skincare values. Ideal for someone

strategic, creative, and deeply plugged into beauty culture.

Responsibilities

1.Influencer Strategy Planning
• Own the influencer strategy across Instagram, YouTube emerging platforms like Threads, Pinterest WhatsApp communities
• Build annual/monthly calendars in sync with NPDs, campaigns, events, and brand moments
• Identify and build relationships with top-tier creators, dermatologists, and micro-influencers in the skincare/beauty space
• Segment influencers based on campaign goals (UGC, reach, engagement, conversions)

2. Campaign Execution
• Lead end-to-end execution of influencer campaigns (gifting, paid, barter, affiliate)
• Brief creators with clear USPs, talking points, and do’s/don’ts aligned to SkinInspired's tone
• Ensure timely content delivery, approval, posting, and compliance (includingASCI guidelines)
• Track creator performance and maintain a real-time dashboard of results (views,CTRs, ROAS, content quality)

3. Community Creator Programs
• Build and nurture SkinInspired’s Creator Club / Ambassador Program
• Run quarterly engagement initiatives, content contests, and IRL events with top
• creators
• Collaborate with performance and retention teams for influencer-led campaigns (coupon codes, link tracking, WhatsApp drops)

4. Analytics Reporting
• Own monthly performance reporting: ROI per creator, cost per reach/engagement/sale
• Use tools like Qoruz, Modash, or in-house dashboards to track data
• Regularly audit creator quality, engagement authenticity, and community feedback

Qualifications
• 2–4 years experience in influencer marketing at a D2C beauty/luxury/FMCG brand or agency
• Proven success in building high-performing influencer funnels
• Strong understanding of Gen Z and millennial digital behavior
• Excellent communication and negotiation skills
• Ability to balance brand storytelling with performance goals
• Bonus: Experience working with creators in regional languages or Tier 2/3 cities

Why Join Us
• Be part of a fast-growing luxury skincare brand funded by marquee investors
• Build one of India’s most loved skincare communities from the ground up
• Ownership, flexibility, and a highly creative environment
• Work with a team that blends science, design, and culture Read more