Influencer Marketing Executive

To drive brand awareness, engagement, and conversions by managing influencer collaborations, building strong relationships, and executing strategic influencer campaigns across various platforms.

Key Responsibilities:
• Influencer Strategy Planning
• Develop and execute influencer marketing strategies and campaigns aligned with brand objectives.
• Identify relevant influencers (macro, micro, nano) across platforms like Instagram, YouTube, and LinkedIn.
• Influencer Identification Outreach
• Research, shortlist, and reach out to influencers who align with brand values.
• Negotiate deliverables, timelines, and budgets effectively.
• Campaign Management
• Coordinate influencer briefs, contracts, content approvals, and timelines.
• Monitor live campaigns for timely posting and compliance with brand guidelines.
• Performance Tracking Reporting
• Track campaign KPIs: engagement rate, reach, impressions, leads/sales generated.
• Provide regular reports with insights and optimization suggestions.
• Relationship Management
• Maintain and nurture long-term relationships with influencers for recurring collaborations.
• Build and manage an influencer database for future use.
• Content Collaboration
• Work with internal teams (design, copy) to align influencer content with brand voice and campaigns. Read more