Head Of Performance Marketing

Job Title: Head – Performance MarketingLocation: Bangalore (Hybrid – Regular in-person collaboration required)Experience: 8–12 yearsIndustry: Real Estate / Purpose-led Communities / Lifestyle Conscious Living⸻About 2getherments:2getherments is not just about building spaces—it’s about co-creating a life of 2getherness, intention, and sustainability. We are a growing collective for those who are choosing to live differently. We’re looking for a performance marketing head who can not only attract such people but also guide them meaningfully till they walk into our world.⸻Role Purpose:You will lead the entire performance marketing and lead management funnel—from digital discovery to tele-nurturing to physical site visits. You’ll also be responsible for setting up and operating the sales CRM effectively, making the entire process trackable, scalable, and experience-focused.⸻Key Responsibilities:1. Strategy Funnel Ownership• Create and own full-funnel marketing strategy—from ad click to site visit.• Map each stage of the funnel clearly and improve conversion at every touchpoint.• Own and optimize KPIs: CPL, CAC, lead-to-qualified %, and visit show-up rates.2. Tele-Sales Team Management• Set up and lead a focused tele-sales team.• Build nurturing processes, scripts, and follow-up sequences that reflect the brand’s empathy and honesty.• Train and monitor for responsiveness, quality of conversations, and conversion efficiency.3. Sales CRM Setup Usage• Choose and implement the right CRM system for lead capture, tracking, and follow-ups.• Ensure complete integration with ad platforms, landing pages, tele-calling flows, and reporting dashboards.• Use automation to reduce manual dependencies while keeping the human touch intact.• Build reports to track pipeline health, team performance, and visitor outcomes.4. Campaign Execution Optimisation• Design and execute paid campaigns across Google, Meta, LinkedIn, and relevant networks.• Continuously optimize based on data and feedback loops from the sales funnel.• Work closely with the creative team to ensure ads are performance-driven yet brand-aligned.5. Data, Tools Reporting• Build a clear dashboard view of the entire lead journey.• Use GA4, ad managers, CRM analytics, and call tracking tools effectively.• Run experiments, identify insights, and make quick, clean decisions.⸻What You Bring:• 8–12 years of relevant experience, with at least 3 years in a leadership role• Hands-on experience in performance marketing and CRM setup/operations• Strong understanding of digital marketing tools, platforms, automation, and integrations• Comfortable with numbers, but even more comfortable with people• Experience in real estate, D2C lifestyle, or community-based businesses is a plus• Passionate about creating systems that feel both efficient and human⸻Why This Role Matters:You’re not selling projects. You’re creating a path for people to discover a new way of living.This role combines performance thinking, digital systems, and empathetic engagement—everything needed to build a purpose-led community in today’s world.Apply now - hr@2getherments.com Read more