Head of Marketing

Location
Toronto, ON M6C 1L9
 
Full job description
About Red Thread Innovations

Red Thread Innovations (RTI) is a digital innovation firm with the singular mission of building meaningful digital products that delight consumers and transform businesses. Our vision is to be the global leader in digital product development, with the largest portfolio of successful products that empower people worldwide to lead their best lives. As a company, we’re a dynamic team of experienced strategists, researchers, designers, and engineers united by a shared passion for innovation and technology.


Within RTI, we operate through two complementary arms:

Innovation Advisory: Partnering with leading corporations, social enterprises, and nonprofits to solve meaningful problems for their customers—delivering measurable business value through technology-driven solutions.
Ventures: Researching, incubating, and launching moonshot ideas with the potential to impact millions, if not billions, of people globally.

We’re looking for a dynamic, strategic, and hands-on Head of Marketing to join our leadership team. This is a unique opportunity to shape the future of a growing organization by driving demand, elevating our brand, and expanding our reach within the consulting and professional services sector. If you're passionate about building impactful marketing engines and forging meaningful business relationships that translate into measurable growth, we want to hear from you.


We offer you an opportunity to:
Develop and execute the B2B marketing strategy to drive growth, brand awareness, and lead generation—tailored specifically to consulting and professional services audiences.
Own the full marketing funnel—from strategy through execution, including demand generation, content, product marketing, events, partnerships, and digital.
Partner with Sales and Business Development to align marketing campaigns with revenue goals, account-based marketing efforts, and target segmentation strategies.
Report directly to the CEO and collaborate cross-functionally with Product, Design, Engineering and Business Development
Be the primary marketing leader, directly executing campaigns, managing agency partners as needed, and gradually hiring future team members
Drive thought leadership and content strategy, positioning the company as a go-to expert in the consulting and professional services space.
Oversee digital marketing channels, including SEO, SEM, email, and social media, to increase visibility and conversion rates.
Monitor performance metrics to analyze effectiveness of marketing initiatives and optimize campaigns based on data and insights.
Manage the marketing budget and ensure efficient allocation of resources for maximum ROI.
Build and maintain relationships with key industry partners, influencers, media outlets, and event organizers.
Act as a voice of the customer, gathering market and competitive insights to inform product positioning and company direction.

As an ideal team member you have/are:
Proven experience in B2B marketing, particularly within or selling to consulting, advisory, or professional services firms.
Strategic thinker with hands-on execution skills, able to both architect and implement a successful marketing roadmap.
Strong understanding of the sales-marketing dynamic, especially within long sales cycles and relationship-driven environments.
Exceptional communicator and storyteller, with an ability to distill complex offerings into compelling narratives.
Deep understanding of content marketing, thought leadership development, and campaign management for a professional audience.
Data-driven decision maker, comfortable with marketing analytics, KPIs, and marketing automation tools
Collaborative leadership style, with experience managing and developing high-performing teams.
Growth mindset and adaptability, ready to evolve with the organization’s needs and market changes.
Strong project management skills, able to lead cross-functional initiatives and meet deadlines in a fast-paced environment.
Executive presence and influence, able to operate at a senior level, present to leadership, and contribute to company-wide strategy
Traits we truly value are:
Intentionality: We obsess over solving the right problems the right way. We strive to be partners, not vendors. We elevate humanity through the relationships and products we build.
Passion: We’re passionate about many things – delivering great digital products powered by exceptional engineering, delighting our partners and users, and nurturing teams that are fired up about unlocking the positive potential of technology.
Innovation: We don’t just see things as they are; we see them as they can be. We approach challenges with curiosity, creativity, and courage. We have the audacity to envision possibilities beyond perceived constraints.
Ownership: We make magic happen when we’re self-motivated to show up for our teams and partners, stand behind our commitments, learn from our mistakes, and strive for excellence.
Collaboration: We’re a team of innovators, designers, and engineers bound by our desire to take on meaningful challenges, foster enduring partnerships, deliver value to our stakeholders, and bring out the best in one another.
Empathy: We approach people and problems with utmost compassion. We listen more than we talk. We understand the “why” before the “how.” We walk in your shoes.
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