Growth Marketing Manager

Location
Melbourne City Centre VIC
 
Benefits
Pulled from the full job description
Employee discount
 
Full job description
Job no: 524966
Work type: Salaried
Location: Melbourne - CBD
Categories: Marketing
At Australian Venue Co., our marketing team is driven by one mission: to support our venues in delivering world-class customer experiences while driving organic revenue growth. With over 200+ venues across Australia and New Zealand, we're on the lookout for a Growth Marketing Manager to lead the charge in unlocking commercial potential across our newest acquisitions.

About the Role
As Growth Marketing Manager, you’ll play a pivotal role in the strategic marketing integration of newly acquired venues into the AVC portfolio. You’ll work across a dedicated patch of venues throughout Australia and New Zealand, ensuring each one hits the ground running—fast.

From day 30 to day 150 post-acquisition, you’ll diagnose performance gaps, execute high-impact acquisition and activation campaigns, and drive uplift across all marketing touchpoints. Your ultimate goal? Help new venues achieve commercial momentum, brand alignment, and long-term sustainability—at speed.

What You’ll Do

Lead the marketing lifecycle from Acquire Turnaround Grow across new venues

Build and deliver data-led marketing strategies aligned to commercial targets

Execute campaigns that drive foot traffic, revenue growth, and customer engagement

Use business intelligence tools (DOMO, Power BI) to extract insights, spot trends, and inform strategy

Act as a marketing partner to venue managers, supporting their growth journey through hands-on advice and execution

Influence internal stakeholders including Operations GMs, State Managers, and central teams to align marketing with broader business objectives

Apply retention, CRM, and database strategies to maximise lifetime value

What We’re Looking For

5+ years' experience in growth, brand, or performance marketing with proven success in turnaround or integration environments

Strong commercial acumen and a sharp understanding of how marketing drives business outcomes

Exceptional communication and storytelling skills—you know how to win hearts and shift mindsets

Deep knowledge of digital marketing platforms (Meta, Google, CRM, CMS, etc.)

Experience working with BI tools (DOMO, Power BI) and translating data into strategic action

Hospitality or multi-site experience highly desirable

Tertiary qualifications in marketing, business, or a related field

You’ll Thrive in This Role If You Are:

Strategic and hands-on, with a love for diagnosing problems and driving real change

Comfortable in a fast-paced, ever-changing environment

A strong collaborator with the ability to influence and inspire others

A confident project manager, balancing multiple priorities across markets and stakeholders

Why AVC?

Be part of a passionate, collaborative marketing team that celebrates creativity and results

Enjoy real ownership and autonomy in a role that directly impacts business success

Career development opportunities in one of the fastest-growing hospitality groups in the region

Office based in Melbourne CBD + flexibility to travel interstate/NZ as needed

Staff discounts across 200+ iconic pubs, bars venues

Advertised: 16 Jul 2025 AUS Eastern Standard Time
Applications close: 30 Jul 2025 AUS Eastern Standard Time

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