Verified Job
Marketing
Growth Marketing Manager, Paid Social & Display
Marketing
#54600
Remote / WFH
Kin Insurance
Job Description
Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 14 states (and counting). Our disciplined growth, strong customer satisfaction, and focus on long-term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including:
Built In Chicago's Best Places to Work, Midsize Companies (2021-2026)
Forbes' America's Best Startup Employers (2026)
Inc. 5000 Fastest-Growing Private Companies
Forbes' Fintech 50 (2023-2026)
Great Places to Work Certified (2024-2026)
Most importantly, we're building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other. We're excited to tell you more about how you can contribute to our rapid growth, strong unit economics, profitability, and excellent customer ratings. To learn more about how we work and what we're building, visit kin.com and see how we work (https://www.linkedin.com/company/kin-insurance/life/kin/).
The Opportunity
We're looking for a Growth Marketing Manager to launch and scale paid social and display channels that represent a meaningful opportunity for Kin's new customer acquisition strategy. Your north star is efficient growth: scaling paid social volume while executing campaigns in a way that proves the incremental impact of the channel on new revenue.
This is a hands-on individual contributor role — you build the plan and execute it. You'll own decision-making on media buying, audience strategy, and creative optimization, leveraging your instincts alongside data-driven insights to make paid social and display core pillars of how Kin grows.
Your Responsibilities
Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
Core Benefits
Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
401(k) with company match up to 4% of eligible earnings
Multiple medical plan options, plus dental and vision coverage
Company-funded HSA contributions (based on medical plan selection)
Company-paid life insurance and short-term disability
Health & Wellbeing
A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
Access to mental health support and confidential counseling resources
Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
Built In Chicago's Best Places to Work, Midsize Companies (2021-2026)
Forbes' America's Best Startup Employers (2026)
Inc. 5000 Fastest-Growing Private Companies
Forbes' Fintech 50 (2023-2026)
Great Places to Work Certified (2024-2026)
Most importantly, we're building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other. We're excited to tell you more about how you can contribute to our rapid growth, strong unit economics, profitability, and excellent customer ratings. To learn more about how we work and what we're building, visit kin.com and see how we work (https://www.linkedin.com/company/kin-insurance/life/kin/).
The Opportunity
We're looking for a Growth Marketing Manager to launch and scale paid social and display channels that represent a meaningful opportunity for Kin's new customer acquisition strategy. Your north star is efficient growth: scaling paid social volume while executing campaigns in a way that proves the incremental impact of the channel on new revenue.
This is a hands-on individual contributor role — you build the plan and execute it. You'll own decision-making on media buying, audience strategy, and creative optimization, leveraging your instincts alongside data-driven insights to make paid social and display core pillars of how Kin grows.
Your Responsibilities
Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
Core Benefits
Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
401(k) with company match up to 4% of eligible earnings
Multiple medical plan options, plus dental and vision coverage
Company-funded HSA contributions (based on medical plan selection)
Company-paid life insurance and short-term disability
Health & Wellbeing
A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
Access to mental health support and confidential counseling resources
Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
