Primary Job Description
• a) Visual Design Strategy
• Work with the marketing and product team to identify visual design themes for cohesion with overall Freeup brand identity and areas for brand differentiation in the context of social commerce space.
• Work with marketing leadership to identify disruptive design strategies to enhance brand differentiation and positioning across FreeUp products and experiences
• b) Visual Design Operations
• Provide visual design inputs for the brand calendar across all channels -social media, PR and owned channels.
• Develop and execution integrated marketing campaigns across owned ,paid and partnership media both online and offline
• Provide design templates to ensure brand visual consistency in all partner engagements, co-branded
communication campaigns.
Qualifications
Candidate should have a strong graphic design background who is also proficient in 2D animation
• Ideally having worked for a high-growth consumer startup supplying content to social media or ads teams
• Kinetic typography and composite layering should be included in the requirements
• Bonus if they have the ability to draw/sketch by hand
• Having 3-5 years of experience (being a junior may not be a disadvantage here)
• Ready to complete an assignment e.g. a 15-second video within 24 hours
• Having an impressive portfolio to showcase, both static and short animation work
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