Google Ads Executive

Advanced Google Ads Knowledge:Utilize deep understanding of the Google Ads platform including search display video shopping and app campaigns to manage and optimize ad campaigns effectively.
• Strategic Planning and :Develop implement and manage comprehensive PPC strategies aligned with business goals. Plan and execute campaigns to achieve optimal performance.
• Data Analysis and Interpretation:Analyze campaign performance data identify trends and make datadriven decisions to optimize results. Use tools like Google Analytics for detailed performance reports.
• Keyword Research and Optimization:Conduct thorough keyword research and optimize ad campaigns for maximum relevance and performance.
• Ad Copywriting and A/B Testing:Craft compelling and effective ad copies that drive high clickthrough and conversion rates. Set up and analyze A/B tests to improve ad performance.
• Project Management:Manage multiple campaigns and projects simultaneously ensuring timely delivery and optimal performance.
• Budget Management:Manage and allocate budgets across multiple campaigns to ensure costeffective results.
• Competitor Analysis:Conduct thorough competitor analysis and adjust strategies accordingly.
• Customer Segmentation:Segment audiences and target ads to specific customer groups for higher relevance.
• Technical Skills:Utilize tracking pixels UTM parameters and other technical aspects of ad tracking.

Required Skills and Qualifications:
• Certifications:Relevant certifications such as Google Ads Certification and Google Analytics Certification.
• Strategic Vision:Capability to develop and implement longterm strategies that align with business objectives including setting goals planning campaigns and adjusting strategies based on market dynamics and performance data.
• Attention to Detail:Keen eye for detail to ensure that all aspects of campaigns including keywords ad copies budgets and targeting are meticulously managed and optimized for maximum effectiveness.
• Adaptability:Flexibility to adapt to the constantly changing digital marketing landscape staying updated with the latest Google Ads features industry trends and best practices.
• Leadership and Teamwork:Leadership qualities to guide junior team members and collaborate effectively with crossfunctional teams. Ability to mentor support and inspire the team while working cohesively towards common goals.
• Time Management:Excellent time management and organizational skills to handle multiple campaigns and projects simultaneously ensuring timely and optimization.
• Analytical Skills:Proficiency in analyzing campaign performance data identifying trends and making datadriven decisions.
• DetailOriented:Meticulous attention to detail ensures that all aspects of campaigns from keyword selection to ad copy and budget management are carefully monitored and optimized for the best results.

Required Experience:

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