Events Sales Manager - Weddings

The Wedding Social Events Sales Manager is responsible for driving the acquisition, planning, and execution of weddings and social events at the hotel. The role involves lead generation, guest engagement, event coordination, and collaboration with internal stakeholders to ensure memorable guest experiences and achievement of financial and operational goals. Key Responsibilities:
Operational:
• Generate leads and secure new/repeat business for weddings and social events.
• Manage complete event lifecycle from enquiry to post-event guest feedback.
• Liaise with direct clients and B2B partners; attend trade shows and networking events.
• Work with internal teams (Culinary, FB, Front Office) for seamless event execution.
• Maintain a database of wedding/event vendors and partners (domestic international).
• Identify and manage auspicious dates calendar and collaborate with Revenue Manager for room/event space allocation.
• Ensure guest-centric communication and simplified end-to-end service experience.
• Review event files for accuracy in booking, contracts, themes, catering, and setup.
• Monitor market trends and competition and share insights with the core team.
• Achieve quarterly/yearly revenue targets for the social segment (weddings, anniversaries, birthdays, etc.).
• Maintain accurate Envision CRM records and sales data.
Financial:
• Assist in preparation of the annual operating budget and business plan.
• Maintain proper documentation of all contracts and quotes as per Hyatt policies.
• Collaborate with FB on costing and pricing strategies aligned with client needs.
Marketing:
• Provide feedback on marketing activities and evaluate ROI of campaigns.
• Share event-based insights and sales strategies with the DOSM and MarCom teams.
Personnel Management:
• Support in building and developing a multi-skilled team to manage weddings.
• Coach and mentor the team, identify training needs, and develop IDPs (Individual Development Plans).
• Ensure adherence to hotel rules and guest service standards.
Administrative:
• Ensure well-organized internal/external meetings and pre-convention events.
• Keep all documentation, contracts, and financial records organized and secure.
Qualifications:
• Minimum 2+ years of experience in wedding/social events sales or coordination within a luxury hotel or resort.
• Degree/Diploma in Hospitality or Tourism Management preferred.
• Strong interpersonal, communication, and negotiation skills.
• Demonstrated growth mindset with a guest-first approach.
• Proficiency in event sales systems (e.g., Envision , Delphi) and Microsoft Office Suite. Read more